Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers.
Formerly SEOmoz, Moz's software makes inbound marketing easy. Track SEO, social, brand, and content marketing. See what to do next - and learn how to do it!
A search industry blog created by the readers of Moz. Anyone can post and the best submissions get promoted to the main Moz blog!
Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company.
The authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media marketing. News, how-to and marketing strategy guides to succeed on search engines.
The SEO benefits of publishing and content marketing are huge. Google's head of webspam, Matt Cutts, has long preached that unique, compelling, user-focused content is the hallmark of a quality, well-ranking site. As brands become publishers, they also stand to earn top-of-mind recall and establish brand recognition. Yesterday, Bruce Clay, Inc.
When I'm looking for something at a search engine, I will often start out with a particular query and then depending upon the kinds of results I see I often change the query terms I use. It appears that Google has been paying attention to this kind of search behavior from people who search like me.
There was panic recently as Google announced that they would be altering the way in which they processed how Google Adwords data would be reported, saying that they would be looking to make their information processing safer by holding back the referral URL and other areas of data that passed through to advertisers previously.
Is Not Provided Data Now Coming to Your AdWords? By: Amanda DiSilvestro - Back in September Google announced that they would be encrypting search data that marketers use when it comes to organic search. Although Google claimed that this was for privacy reasons and extra protection for searchers, marketers were outraged bec...
