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Updated by Paul Hugh O'Mahony on Sep 18, 2017
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Trinity College, the University of Dublin - Rebranding

Here are links to the story of how Trinity - TCD - developed a new identity fit for the future - in the highly competitive university world

TCD backs rebranding as 'Trinity College, the University of Dublin'

The board of Trinity College Dublin has provisionally approved a new name for what is Ireland's oldest university in a bid to strengthen its global identity. Under a rebranding initiative to be completed by September, the board agreed yesterday to a proposal by Provost Patrick Prendergast to use "Trinity College, the University of Dublin" in official communications.

Academics to still use TCD's traditional name

Staff and students at Trinity College Dublin have complained about a lack of consultation over a decision by the university to rebrand itself under a new name for official communications. However, academics welcomed a dispensation allowing them to continue using TCD rather than the new title, "Trinity College, the University of Dublin, " in research publications.

TCD changes colour to avoid clash with 'value' brands Ryanair and Ikea

The changes at Trinity College Dublin in relation to its new brand name and image extend not just to religious symbolism with the Bible on its crest being replaced by an open book.

Is nothing sacred? Trinity scraps Bible from its crest

The winds of change at Trinity College Dublin have not only swept in a new name for the university in official communications, but have blown religious symbolism out of the college's ancient crest.

National News in Brief

Trinity College Dublin to undergo rebrand Ireland's oldest university, Trinity College Dublin (TCD), are considering changing their name to create a more globally appealing university. The rebranding will include a new logo and name, but the Trinity name itself will still be an essential part of the new brand.

Kevin O'Rourke

Marketing and academic reputation This post was written by Kevin O'Rourke Leaving aside the empirical question of what it is that, in fact, leads to universities having international "brand recognition", I would be very curious to know how much the "review of its brand" that Trinity is apparently engaged in is costing the university in these difficult times.

The Irish Economy

Marketing and academic reputation This post was written by Kevin O'Rourke Leaving aside the empirical question of what it is that, in fact, leads to universities having international "brand recognition", I would be very curious to know how much the "review of its brand" that Trinity is apparently engaged in is costing the university in these difficult times.

Rebranding TCD | Brian M. Lucey on WordPress.com

I have to say that I have mixed feelings about this rebranding. Part of me says great, look at things with a fresh eye. A greater part of me says that its a monstrous waste of time and money (about €100k we are told). TCD, Trinity College Dublin, is a brand.

Irish brand agency wins Trinity contract

A top Irish brand and communications agency has beaten illustrious international competition to win a prestigious contract to help review Trinity College's brand and shape a new and distinct identity. The Huguenot agency, with bases in Dublin and Cork, has been commissioned to develop a strong and consistent brand identity for Ireland's oldest and highest ranked university.

'Ivory towers' shaken by plan to rebrand Trinity

SENIOR staff at Trinity College have severely criticised a plan to change the name of Ireland's oldest university. Outraged tenured academics, referred to as Fellows, have held a number of meetings to discuss a proposed change in the name of the college to ' Trinity College, University of Dublin'.

University Blog

OK, time to 'fess up. I also have presided over university rebranding exercises. The first of these was in 2001, when we introduced the new logo and brand for Dublin City University, where we changed from this to this. More recently we made a small adjustment to the logo of my current university, Robert Gordon University,...

College Prevents Trinity Capital Hotel from Re-branding to 'The Trinity Hotel' The hotel wishes to emphasise its "hig...

Clare Droney | Staff Writer Trinity College authorities recently met with those of the Trinity Capital Hotel, Pearse Street to discuss its proposed rebranding to 'The Trinity Hotel,' The University Times has learned.

Public tender in Dublin. The University of Dublin, Trinity College invites expression of interest for the provision of an experienced Higher Education Marketing/Branding company to provide Branding/Marketing Services for the University. Contract notice

Working at Trinity College Dublin

See what employees say it's like to work at Trinity College Dublin. Salaries, reviews, and more - all posted by employees working at Trinity College Dublin.

Branding the university

I've never been a Monday morning person. But today was worse than normal: I woke up to the news that my alma mater - Trinity College Dublin - has commissioned a 'brand agency' to work on the university's 'brand identity'. They tell me that Ireland exited the bailout yesterday.

Trending Topic "University of Dublin" in Ireland

A word, phrase or topic that is tagged at a greater rate than other tags is said to be a trending topic (TT for short). Trending topics become popular either through a concerted effort by users or because of an event that prompts people to talk about one specific topic.

Trinity News

Trinity News. 2,649 likes · 89 talking about this. Trinity College's only independent student newspaper. Newspaper of the Year 2013. We publish every two weeks during the academic term. Trinity News, TN2 and www.trinitynews.ie are produced on a voluntary basis by the students of Trinity College.

Bible banned from world famous Trinity College crest

TCD also changes colors to avoid clash with Ryanair's 'value' brand.

'Ivory towers' shaken by plan to rebrand Trinity

SENIOR staff at Trinity College have severely criticised a plan to change the name of Ireland's oldest university. Outraged tenured academics, referred to as Fellows, have held a number of meetings to discuss a proposed change in the name of the college to ' Trinity College, University of Dublin'.

University Blog

OK, time to 'fess up. I also have presided over university rebranding exercises. The first of these was in 2001, when we introduced the new logo and brand for Dublin City University, where we changed from this to this. More recently we made a small adjustment to the logo of my current university, Robert Gordon University,...

TCD provost defends rebranding as staff turn on 'insipid' logo

Trinity College Dublin provost Patrick Prendergast has warned staff against being complacent or "self-satisfied" about the university's international status as he faced down criticism of a planned rebranding of the 400-year-old institution.

TCD says it will 'act' on rebranding suggestions

Trinity College Dublin says it is taking on board criticism of its rebranding before making a final decision on its new marketing name and logo. Trinity provost Dr Patrick Prendergast was heckled at a scholars' dinner in the college dining hall on Monday night, with emotions running high on campus over the "identity initiative".