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Updated by Soni Gupta on Mar 30, 2014
Headline for promotional opportunities in India.
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Soni Gupta Soni Gupta
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promotional opportunities in India.

Blue Mushroom is a one stop solution for all your in flight and airport lounge promotional requirements. In India we provide promotional opportunities in Jet Airways, Spice Jet, Indigo, Air India and Go Air.

1

Tent Card Display in the Lounge.

Tent Card Display in the Lounge.

Tent cards or small replica of client’s product will be placed on all the tables and other strategic locations of a particular lounge thereby creating a zone of the brand.
Regards:
www.bluemushroom.co.in

2

Meal Box and Paper Cup Branding

Meal Box and Paper Cup Branding

The meal box which is being served by the cabin crew will be branded from inside and the paper cup given along with it will also have branding.

Regards:
www.bluemushroom.co.in

3

In flight Magazine Promotions

In flight Magazine Promotions

In flight magazines or catalogues are the only reading material available on board which ensures huge viewership and better brand recall.

Regards:
www.bluemushroom.co.in

4

Boarding pass Promotions

Boarding pass Promotions

Boarding passes are extremely cost effective and efficient way of targeting all the passengers of a particular airline. Pan India promotion for one complete month in front of A+ category viewers and its is very cheap as compared to other traditional print methods.

Regards:
www.bluemushroom.co.in

5

In flight announcements

In flight announcements

Very unique and innovative promotional activity. A 30 sec announcement will be done by cabin crew about the brand just after the safety instructions and before landing in all 7700 flights per month. The activity will be done in all the flights of spice for one complete month across fleet.

Regards:
www.bluemushroom.co.in

6

In flight Pick Them Cards promotions

In flight Pick Them Cards promotions

Booklet shaped tiny cards will be placed inside the Hello 6E catalogue. The inside of this booklet will have information about flight details and offers. The outside back cover can be used to advertise. The passenger can take the pick’em cards with them when they disembark from the aircraft. Since the pick’em card stays with the passenger the recall rate is high.

Regards:
www.bluemushroom.co.in

7

Cabin Bulk Head Promotions

Cabin Bulk Head Promotions

Cabin bulkheads are the partitions between various portions of the aircraft. Large Format, uncluttered, head on media will attract several eyeballs of a high net-worth captive audience.

Regards:
www.bluemushroom.co.in

8

Mobile/Laptop Charging unit

Mobile/Laptop Charging unit

Extremely effective way to showcase your brand along with providing a highly needed service. The charging units can be customized in the shape of your brand/product. High Visibility throughout the lounge.

Regards:
www.bluemushroom.co.in

9

Newspaper Rack advertisement

Newspaper Rack advertisement

The newspaper racks have a built in back lit display. Strategically placed near the reception desk, so that the passengers reaching out for newspapers can not miss the advertisement displayed.

Regards:
www.bluemushroom.co.in

10

Newspaper Jacket advertisement

Newspaper Jacket advertisement

All the newspaper will be covered in this customized jacket on which 4 sides of full page branding is possible. Jacket is made of hard paper and hence provides high visibility to the brand.

Regards:
www.bluemushroom.co.in

11

Jet Airways in flight Magazine

Jet Airways in flight Magazine

Jet Wings Domestic, the in-flight monthly magazine of Jet Airways – India’s largest airline – offers its readers in-depth knowledge of India. It not only highlights travel, but also unique cultural traditions, music, art, cinema, food and contemporary design.

Regards:
www.bluemushroom.co.in

12

In flight Air Sick bag advertisement

In flight Air Sick bag advertisement

Blue Mushroom is launching In-flight air sick bag ads in association with Go Air for the 1st time in India. Air Sick bags are kept in every seat pocket along with in-flight magazine in the same envelop.

Regards:
www.bluemushroom.co.in

13

Boarding pass Promotions

Boarding pass Promotions

Boarding passes are extremely cost effective and efficient way of targeting all the passengers of a particular airline. Pan India promotion for one complete month in front of A+ category viewers and its is very cheap as compared to other traditional print methods.

Regards:
www.bluemushroom.co.in

14

Seat Back Advertisement

Seat Back Advertisement

Target potential high valued individuals in a disturbance free environment. All the seat backs will be customized for a single client. Large Format, Instantly captures attention.

Regards:
www.bluemushroom.co.in