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Updated by Jakub Prószyński on May 26, 2017
Headline for Lektury Must Read vol. 32
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Lektury Must Read vol. 32

10 Moments on Twitter That Will Go Down in History

Twitter's impact and importance in the global media landscape is often touted. In a relatively short span of time, the service has influenced how news breaks and shares, how celebrities and brands communicate with their audiences, and how the power of a crowd can amplify an individual's voice.

26 Creative Ways Brands Use Facebook Status Updates

Does your business have a Facebook marketing plan? Do you need inspiration for Facebook updates that excite your fans? Do you treat each and every update as an opportunity for engagement? In this article we'll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.

New Social Media Research That Could Change Your Strategy

Are you managing social media for your business? Do you pay attention to the trends happening across the social web? If so, you already know how the rules and landscape of social media marketing are always changing. But what you don't know may not only surprise you, but also may make you think twice about your social media strategy.

Which Social Platform Affects Your SEO? | Social Media Today

While Google+ may seem like a ghost town to many self-proclaimed SEO and social media gurus, the impact on search rankings is undeniable. However, no brand should put all of their eggs in one basket. This is not an either/or approach. All your social media pages should work together to improve your overall web presence.

Facebook Reportedly Slashing Organic Reach for Pages

Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local companies that have worked hard with limited resources to develop often modest fan bases.

10 Big Brand Facebook Tactics Any Business Can Use

Do you have big-brand Facebook page envy? Do you, as a small business owner, want your page to be popular and engaging? It's easier than you think to emulate what Facebook's major players do.

Giving Thanks: 37 Best and Most Powerful Marketing Tools

On one hand, the "I'm thankful for..." blog posts this week are predictable and cliché. I didn't plan on writing one. But then I actually started thinking about all of the people and things I'm thankful for that have made 2013 so amazing, and I realized this information could be extremely valuable for entrepreneurs, marketers and business owners.

The era of Facebook is an anomaly

Researcher danah boyd talks about teens, identity, and the future of digital communication danah boyd's SXSW keynote is sold out. When it's over, a dozen fans rush the stage. These fans aren't young groupies hoping to get a closer glimpse at their favorite rock star, but full-grown adults hoping to hear one more word from boyd.

Intel Extreme Masters = gry to serious business

Ostatni weekend spędziłem w Katowicach na wielkim święcie e-sportu, czyli Intel Extreme Masters. Nie kryję się z tym, że sam również jestem graczem i spędziłem naprawdę sporą część swojego życia przed monitorem.