Imagine for a second that blogging were a more visual art form similar to painting.
If you want something produced quickly, anyone can throw together a finger painting reminscent of your kindergarten show and tell. But let's be honest, any such work is really a painting only a mother could love.
As a manager, if your aspiration is to create content only the parentals of its authors could love, then you'll find it's a very easy process to manage.