Here is a list of case studies from some of clients that have worked with Clareville Communications
The aim for Clareville was to raise the profile of the Awards within the Asian and wider public arenas; attract more nominations to the Awards; and create a media buzz around the Awards ceremony to ensure increased consumer awareness.
The challenge on this project was a complete repositioning of the British Promotional Merchandise Association (BPMA) to establish the trade body as a leading authority beyond its core industry into the wider marketing, retail and mainstream consumer media.
The challenge was to increase awareness about Greenland as a country and tourist destination. To educate and increase knowledge, as well as manage public perception and possible negative stories surrounding issues that come out of Greenland including global warming, climate change hunting and fishing.
Clareville Communications carried out a Consumer PR campaign for Retailer Greggs with the aim of increasing their media voice in the South East.
This is the case study of a Public Relations campaign carried out for Hansons. The aim was to promote their products and brand to the consumer market.
The Challenge: Increase consumer awareness of National Garden Gift Vouchers as a gifting option that provides freedom of choice and is timeless. The Solution: A campaign was created that would ensure National Garden Gift Vouchers branding within editorials in key media sectors.
Clareville were tasked with the job of increasing brand awareness and sales for the BabyBjorn range within the UK, and also making the brand the 'market leaders'.
This was no simple task as the baby market within the UK is extremely competitive, with many brands vying to become the best and most recognised within the country.
To achieve what was required we needed this campaign to be multi dimensional and this included:
Ensuring that consumers understand that BabyBjörn carriers are endorsed and designed by medical professionals.
Focusing media attention on carriers via annual press shows and press trips, with particular emphasis on the involvement of fathers.
Positioning BabyBjörn as the voice of Swedish paternity leave issues and the leading brand in upright carriers.
Reaching out to first time expectant parents via third party programmes with Bounty, Emma’s Diary, NCT, Royal College of Midwives, Mumsnet and Netmums
The aim of this campaign was to create stand out for Chersterton Residential Estate Agents who are based within London, one of the most competitive areas for residential sales within the UK.
In addition to branch-related Chesterton property features appearing in the pages of national newspapers and on selected broadcast media, international property coverage resulted in 100% sales success stories (off-plan) for a number of projects. Switzerland media coverage reached over 6 million people and had an EAS of £100,000
The challenge facing us was how to maintain and drive Tomy’s number one brand position in the pre-school toy sector whilst communicating key messages such as ‘Trust Tomy’. In addition, to promote innovative product design that embraces classic play concepts in a market that has a growing number of electronic and character licence products. We decided to increase profile of Tomy within influencer media, targeting mums, dads and gift givers of pre-school age kids.
Senator is a leading manufacturer of promotional writing instruments and accessories. The campaign aimed to raise the profile of Senator among buyers of promotional merchandise, both distributors and end-users, showcase its extensive product range and reinforce understanding among key decision makers and influencers of the benefits of using Senator products as part of the marketing mix.
To create and increase a positive consumer profile for specialist retailer, Bathstore, whilst at the same time providing PR and promotional support for a highly pro-active store opening campaign, new product range launches, consumer exhibitions and events.
We were taken on to help launch the B2B division – a new department at high street retailer Wickes – offering vouchers for employee benefits, reward and recognition schemes as well as for the social housing sector.
The VA is the trade association representing the UK’s £3.2 billion voucher, gift card and stored value solutions industry. The VA appointed Clareville to increase exposure of the association, its members and the industry as a whole in order to promote the use and benefits of gift cards and vouchers in both consumer and b-2-b markets. Clareville was also asked to promote the annual VA Conference event.
Our brief for this project was to raise awareness of the conference and exhibition and encourage people involved in decisions on methods of payment in the finance, mobile, retail, transport, government, leisure and gaming sectors to attend the event.
We generated over 100 pieces of coverage in national and regional, broadcast, vertical and event media. Coverage highlights include London Evening Standard, Director of Finance, Ecommerce Week, Retail Fraud and a review on BobsGuide.
