SEO Things I Like

A look at SEO tactics, content marketing and community engagement from young marketing influencer, Lisa Barone. Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development company, where she serves on the senior staff overseeing the company's marketing consulting, social media, and content divisions.

By Mike Murray published January 28, 2013 Some content marketers play fast and loose with keyword selection for natural search engine rankings. They shirk proper research and analysis, or merely take wild stabs at whether a keyword phrase is worth pursuing in the first place.

For the past decade, most of us in the field of search have relied on Google's AdWords data (either in the public tool, the API or the tools inside AdWords accounts). It's the best source we've got, but many marketers may not realize that sadly, the numbers and queries may not always match up to what's actually happening on Google's search engine.

Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.

Content marketing and SEO often live in separate silos, but they're two sides of the same coin. Inbound marketing expert and NYU prof Matthew Capala explains. With about 160 million blogs online and 4 billion hours of video being watched every month on YouTube, there is a huge opportunity for brands to connect with their consumers via compelling content.

HubSpot's Marketing Library offers resources from eBooks, templates and worksheets to webinars and more. Free downloads.

I have created the whole schedule of Internet Marketing (SEO, Social, Inbound, Outboud, etc) Twitter chats and added all of them to a Google Calendar for you to easily add them to your routine