Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the conversation around your brand is critical to upholding and improving reputation.
Getting listed on the first page of Google is an incredible accomplishment. Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't get you the same amount of site traffic as it used to since users tend to go for the one that stands apart from the rest.
Google has been making changes. Lots of changes. And not just to how their regular search engine results show - you should notice that Google Maps listings are now ranking according to more than just location proximity and industry categories. The Google ten pack is a very coveted place to be.
Ah, the million dollar question... how does a small business get your website on Google's first page? Well, here are some tips that might help you out. You can get on the first page in Google by eliminating competition. I know a guy, who knows a guy... No, not that!
