The other day I came across yet another article/post declaring that " Culture eats strategy for breakfast" (or lunch, or dinner, or afternoon tea...). I tweeted it out, copying my friend and colleague, Jeff De Cagna, since he and I have been discussing this topic lately.
Successful companies are investing in their organizational culture as a differentiator and as their key to adaptability and survival today and in the future. Read on to understand the reasons why social strategy is really all about who you are as a company.
