31 Ways To Promote A Blog Post And Get Blog Traffic

Your content has to be REALLY good if people are to link to, read and comment on it. Make every single piece you post count.

Epic content doesn’t come in a one size fits all package. It takes different forms.

However it tends to be bigger and better than other content on the topic, 1000+ words, have a lot of actionable content the reader can go and try for themselves and reference other authorities or epic blog content in the niche.

Think ‘ultimate guides’, ’101 lists’, ‘video tutorials’, ‘in-depth posts’. The sort of stuff regularly posted on Backlinko, Quick Sprout, Matthew Woodward, Smart Passive Income & Viper Chill for example

Linking out to influential blogs and key players in your niche is a great way to get on their radar and get them sharing or linking to your content.

Link to show where people can find more information, a similar topic or find an opposing view.

Be sure to let people know on social media that you’ve linked to them. This works best on Twitter, in my experience, as they can easily hit re-tweet and share with their audiences.

My Ultimate Guide To Blogging: How To Start A Blog That’s Epic was shared over 100 times across social media by other bloggers I’d featured using this method.

To back up your stats and statements reference experts and quote them then let them know you’ve done so via twitter and watch them re-tweet.

People love being referenced as an expert and want to share that with their audiences.

Include social share buttons at various points throughout the post not just at the bottom where people might not make it to (even when reading a great post people get distracted)

Use the Digg Digg social share plugin to add a moving sharebar at the side of posts. Include share buttons at the top and bottom of the post.

Add social locked sections to posts (see the example below – it’s just an image it won’t unlock anything).

These have increased my posts social shares by up to 50%.

Give people bonuses or additional content if they share, it can be anything from a PDF copy of the post, additional worksheets, bonus content or free downloads.

Start increasing your social shares by up to 50% with Social Locker.

Have a ‘Buffer App’ button on your site so people can publish your content at the best possible times of the day.

Share With Your Own Audience For Floods Of Instant Traffic

Sending a broadcast email to your list as soon as you publish a new post is the best way to get a fury of traffic to it.

Traffic from emails I send to my list are my #1 source of traffic by a long way.

traffic

If you’re not building a subscriber list you should be so get started with a $1 Aweber trial on this link.

Also don’t forget to add a follow up message to the end of your autoresponder series promoting the post so it continues to receive traffic over time instead of being lost in the archives.

Use the time saving SNAP plugin for WordPress to automatically post your content to all your social media accounts.

It can post to more than any other including all the main hubs like Facebook, Twitter, G+, Pinterest, Tumblr, Linked In and more.

SNAP can be set to continually publish your content every ‘X’ days so that fresh people see it.

If you’re continually adding more followers and fans this is essential.

I manage ‘hubs’ on sites like Tumblr, Rebel Mouse, Flipboard and Scoop It where I publish not only my own content but other great content in the niche.

To add content to these sites is a one click and forget method and they all have internal audiences which can drive traffic back to my site.

Every one of these sites has buttons you can add to your browser that with one click any piece of content you’re enjoying can be added to your page.

It doesn’t take long to do but brings in new visitors so is worth the 2 minutes or so it takes.

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Syndicate, Share & Suggest To Get Blog Traffic Without Effort

Source out blogs in your niche which accept syndicated content.

It takes a bit of work to build up a list of sites who both accept syndicated content and like what you write about but once done you’ll have a list of sites that will re-publish your post and allow you to tap into their audience.

It’s one of the best ways I know to ‘steal’ traffic from your competitors without doing anything illegal.

Simply reach out to them on social media or via email and ask if they haven’t already mentioned it on their blog. It tends to be much easier to find people willing outwith the IM niche.

Reddit has ‘sub-reddits’ in thousands of different niches that allow you to share good quality content including your own.

It’s a great way to get wider exposure with little work for your new blog posts.

Just enter your niche or keyword of choice into the search bar and see if there’s a relevant sub-Reddit then check the rules on sharing content, most allow it but some do not.

It’s best to get involved with the community first BEFORE you post your own content as Reddit users are very strict about this.

BlogEngage allows you to submit your blog posts to BlogEngages RSS feed and get access to several thousand potential new blog readers.

They have different levels of exposure you can get access to so choose the one that suits you best.

Another easy way to get more eyes on your new posts.

There are FB pages and groups with huge amounts of fans which allow you to share your content or have simply been abandoned by the owners and are a free for all.

Log into Facebook and type your keyword or niche into the search bar then choose to search for groups, pick any with over 1,000+ followers and see whether users can share content or not (some are locked).

Share your new blog posts with these groups and you’re ‘hacking’ your way into existing audiences.

Sharing content to related Linked In groups can help new people discover your content that otherwise wouldn’t.

Go to Linked In Groups and search for your keyword. You’ll be surprised at the amount of niche groups available for discussions and content sharing.

Check the rules before posting and try not to spam or endless self promote.

Images tend to go viral much easier than written content does so be sure to post any images, infographics or even videos to shared Pinterest boards.

You can post your blog posts too and watch your content get shared.

Scoop.It allows people to share content they find online in a magazine style format.

The great thing about Scoop It is that you can suggest content to other peoples groups and if the content is good you can be sure they will share it.

This is a fantastic way to get high quality links and droves of traffic to new posts.

On Scoop.it go to the search bar at the top of the page and type in a keyword related to your blog.

Hit search and wait for the results to pop up.

A list of ‘scoops’ (blog posts / stories) will come up. It will say “Scooped by USERNAME onto PAGE NAME”.

Click on the page name and in the right hand corner it will tell you how many views the page has – look for pages with over 1,000.

Sadly there isn’t a way to sort by ‘most popular’ pages as far as I know so it’s manually searching through pages.

At the top of the page is a green ‘suggest’ button. Click on it and it will allow you to suggest the URL of one of your blog posts for the page owner to consider featuring on his page.

If they like it they will feature your page and you’ll get a flood of traffic and a nice link from the page.

Make sure you ‘follow’ any pages in your niche so you can more easily submit content to them.

Once you are following you can install the Scoop.it button to your browser and hit ‘Scoop’ on any web post (your own included) and instantly choose to suggest to any Scoop pages you follow.

Easy way to get great links and traffic if you’re putting out good quality content.

Flipboard is a mobile app turned web based platform that has over 80 million users.

It turns your content into stunning magazine style formats and taps into their 80 million users with just a couple of clicks.

Sign up for an account and with one click you can submit your blog posts and Flipboard will turn them into magazine style layouts without any extra work from you.

Build up a digital magazine that shares the best content across your niche. Big name blogs like Copyblogger are already in on the act.

Sulia allows people to share content they like with people with similar interests.

Someone shared my post “How To Start A Blog That’s Epic’ on the site and it instantly became one of my top 5 traffic sources overnight.

Sign up for an account and state your interests (i.e. blogging for example).

Then choose the pencil logo in the top right of the screen and write a headline and a post snippet, share a link saying they can find more by clicking the link.

Choose to share with other people interested in blogging and anyone else with that interest will be alerted to your content/

Being active on Google Plus and sharing your newest blog post with relevant ‘circles’ or groups can not only drive traffic but generate discussion and engage new readers.

I have ignored G+ for far too long and that’s a huge mistake, see these 8 ways to drive traffic from Google Plus.

Tumblr.com has over 90 million users mostly in photo and picture rich niches like cooking, fashion, style, food and more.

You can easily build up your own tumblr blog using the SNAP plugin just by syndicating your existing content.

You can also suggest your content to other peoples blogs and if they like it they will share driving their readers to your new posts.

Tumblr ranks well, has a huge internal audience and content goes viral FAST so there’s multiple benefits to using it.

To see exactly how this all works watch this video from LazyAssStoner

Being an active and useful member of niche related forums is a fantastic way to find targeted traffic for your site.

Whenever you add a new post update your forum signature to point to the new post with a clear call to action and spend 30 mins answering questions and being a valued member.

It will encourage people to click on your link to find out how else you can help them.

Some forums will even allow you to share your content in the forum through a post giving a summary of what’s they can find in the post with a link directly to it IF you’re a valued member.

Other’s have ‘download’ or ‘freebie’ sections where you can share your blog posts in PDF formats.

Places like the Warrior Forum. Blackhatworld, Digital Point in the IM sphere have market places where you can give away reports for free in exchange for an email opt in or even charge for – it’s easy to turn a high quality post into a report or guide.

Sites like Digg.com, AllTop.com and Technorati.com are content aggregation sites that you can add your posts to for effortless traffic.

Simply sign up and ‘submit your link’ and watch as people discover them without any effort on your part.

Depending on your niche these sites will be different but in the online marketing area you can syndicate your content to the following sites and build a buzz around your new blog posts…

Inbound.com – online marketing news.
Kingged.com – internet marketing content and products.
BizSugar.com – small and online business news.
AffPosts.com – affiliate marketing news.

For 500+ sources in all niches check out this resource.

Sites like Slideshare, DocStoc and Scribd allow you to share PDF files and documents.

These sites have huge internal audiences seeking out new content. Turn your blog posts into PDF files and add to these sites to reach new markets.

Turning your posts into simple slides then sharing on Slideshare can bring in server busting traffic overnight.

See Ana from TrafficGenerationCafe’s post on how to do this properly.

Turning posts into infographics and sharing on sites like Visual.ly, DailyInfographic.com, Coolinfographics.com and Vizualarchive.com can bring in new visitors who react well to visual content.

Creating an infographic and offering it to other bloggers in your niche with a custom written paragraph also works for getting traffic and links.

To make your infographic go viral check out this post on Quicksprout and for a great infographic traffic and link strategy see Brian Dean’s guestographic case study.

Get in front of the camera and give people a teaser of your post asking them to jump over to your site to see the rest of it.

If you’re afraid to be filmed then you can find surprisingly good video makers on Fiverr.com who will make you a 30-60 second video for just $5 or even make animations and whiteboard videos.

Upload to Youtube, Vimeo and Daily Motion which all have huge internal audiences.