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Updated by Allison McKenzie on Sep 26, 2014
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Mobile Game Marketing

Understanding the realities of video game monetization

If there's one word that can cause chills to instantly run down the spine of many game developers, it's "monetization." Making money from games used to be so much simpler -- you'd slap a fair (or not so fair) price on your product, make it available to the public, and away it would go, for better or for worse.