When you need inspiration to write a blog post.

You've nearly finished your blog post. You've gathered your most useful tips. You look forward to your readers' comments. This might be your best post ever. Yay! But you can't hit "Publish" yet ... you still need to write a final paragraph. You stare out of the window for inspiration.

How to write the perfect blog post... while leveraging principles from the world of psychology, word of mouth marketing, and conversion rate testing.

You know blogging is critical, paramount, indispensable to the success of your marketing. Without it, Google will stop crawling your site; your SEO will tank; your social media accounts will run dry; you'll have no clout with your leads and customers; and you'll have fewer pages on which to place calls-to-action and collect new and reconverted leads.

Your headline is the first -- and perhaps only -- impression you make on a prospective reader. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.

Each week, in our Mid-Week Marketing Mash-Up, we bring you the advice of five must-read marketing articles in just two minutes or less. If you feel stuck, want ideas on how to be more creative in your writing, or just want to make sure your content gets read, it's all here in this week's mash-up.

June 20, 2013 * Mike Sweeney * Content Marketing, Must Read How Good Are Your Blog Posts? 10 Tips for Making Them Remarkable Over the past month or so, when Right Source staffers have asked me to provide feedback on a piece of content, I have begun to respond with the question, "Is it remarkable?"

As Mark Twain famously wrote, "I didn't have time to write a short letter, so I wrote a long one instead." His point? Strong writing is lean writing. When you want to make your writing more powerful, cut out words you don't need-such as the 10 included in this post: 1.

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Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience all writers -- amateur or professional, aspiring or experienced -- know and dread. And nowhere does it plague writers more than when they're writing their intros. I mean, you already have a blog post you want to write. Can't you just dive in and write it?

Ever noticed how some writers have an uncanny ability to toy with your emotions? Within the span of a few pages, you can go from shaking with excitement to bawling your eyes out to flying into a rage and throwing the book across the room.

This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

CoSchedule is a drag-and-drop editorial calendar for WordPress. With it, you can schedule blog posts with your team and automatically send messages to your social networks.

Political] prose consists less and less of words chosen for the sake of their meaning, and more and more of phrases tacked together like the sections of a prefabricated hen-house.