Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion.
Amazon Best Books of the Month, March 2011: In a sense, The Information is a book about everything, from words themselves to talking drums, writing and lexicography, early attempts at an analytical engine, the telegraph and telephone, ENIAC, and the ubiquitous computers that followed. But that's just the "History."
For years the doctrine of neuroscientists has been that the brain is a machine: break a part and you lose that function permanently. But more and more evidence is turning up to show that the brain can rewire itself, even in the face of catastrophic trauma: essentially, the functions of the brain can be strengthened just like a weak muscle.
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Why Does E=mc2?: (and Why Should We Care?) by Brian Cox, Jeff Forshaw on 04/03/2010 Paperback 20 edition on Amazon.com. FREE shipping on qualifying offers.
The Grand Design by Hawking, Stephen Published by Bantam 1st (first) edition (2010) Hardcover on Amazon.com. FREE shipping on qualifying offers.
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public.
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