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Updated by ASEC International on Feb 28, 2014
Headline for Branding and Vernacular: Popular Brands That Have Become Part of Everyday Dialogue
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Branding and Vernacular: Popular Brands That Have Become Part of Everyday Dialogue

1

Saran Wrap

Saran Wrap

Generic terms: plastic wrap, cling wrap, food wrap

About the Brand

2

Post-It Note

Post-It Note

Generic terms: repositional notes, repositionable notes

About the Brand

3

ChapStick

ChapStick

Generic term: lip balm

About the Brand

4

Tupperware

Tupperware

Generic term: plastic storage container

About the Brand

5

Google

Google

Generic term: search (verb)

About the Brand

6

Kleenex

Kleenex

Generic term: facial tissue

About the Brand

7

Band-Aid

Band-Aid

Generic term: adhesive bandage

About the Brand

8

Bobcat

Bobcat

Generic term: skid steer loader

Example: "Let me grab the Bobcat and move that pile of dirt."

About the Brand

9

Walkman

Walkman

Generic term: portable cassette player

About the Brand

10

Jeep

Jeep

Generic term: sports utility vehicle, off-road vehicle

About the Brand