Social Media Trends

On social media, engagement by itself isn't sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it's not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts.

As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Back in the dawn of the social networking age, organizations relied almost solely on simple, standard metrics, such as the number of Facebook fans and likes or the number of Twitter followers and tweets/retweets, to determine their success.

Up for a shortcut? Here's a lesson on how to swipe, smoosh, smooth and spice up source material to create original content. It's perfectly legit. If you're struggling to get started on a blog post, give the magic smoosh-3 plan a try. Don't get me wrong. I'm not trying to suppress your creativity.

Brazil's large population and growing internet space has helped create a superlative social media market that leads its neighboring countries on most measures, even if by a small margin. Facebook is the top social network in the nation, but Instagram and Twitter are gaining ground.

Google gave its Hangouts app for iOS a complete overhaul on Thursday - one that will look very familiar to users of other mainstream messaging apps. The new iOS app includes tabs along the bottom of the screen with categories like Hangouts, Favorites, and Contacts, similar to other messaging apps like Facebook Messenger and WhatsApp.

Twitter is great for disseminating information quickly to millions. It's also great for disseminating misinformation. Now a team of European researchers is working to make the Twittersphere more reliable - by identifying lies before they go viral. This seemingly impossible task will be accomplished by software called Pheme, a program intended to identify Twitter rumors in times of crisis.

The Future of Social Listening and Real Time Mointoring Who doesn't like PETs? Well, we love them. We don't mean the cute and fluffy creatures - we love those too - rather, we're referring to an acronym for three key areas which we often discuss.