Cara Posey
A list of articles and resources to assist with the sales process
When it comes to selling on the executive level, you obviously can't treat the presentation as any other sales call. Selling to lower or mid-level employees is a multi-step process. If they're not a decision maker, then that person then must persuade their manager or executive to make the ultimate...
Summary: Emerging tech often takes a while to get into the enterprise. This year's watchlist shows that there's plenty of hot new spaces to watch, while a few much older trends are just now reaching mainstream.
Reading the comments on Ragan.com posts, there seems to be a universal agreement among PR people that sending mass press requests is not the way to engage. Yet, I still get these inquiries all the time.
Channel Program - Strategies, Tactics & Tools
