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Updated by Cara Posey on Mar 07, 2014
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Cara Posey Cara Posey
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Sales Resources

A list of articles and resources to assist with the sales process

Selling to Executives: Bringing Your

When it comes to selling on the executive level, you obviously can't treat the presentation as any other sales call. Selling to lower or mid-level employees is a multi-step process. If they're not a decision maker, then that person then must persuade their manager or executive to make the ultimate...

The enterprise technologies to watch in 2014

Summary: Emerging tech often takes a while to get into the enterprise. This year's watchlist shows that there's plenty of hot new spaces to watch, while a few much older trends are just now reaching mainstream.

7 ways to boost your influencer response rate from 2% to 90%

Reading the comments on posts, there seems to be a universal agreement among PR people that sending mass press requests is not the way to engage. Yet, I still get these inquiries all the time.

Channel Program

Channel Program - Strategies, Tactics & Tools