Facebook Marketing

When it comes to content marketing, social media content and the like - no one seems to be short of ideas. What kind of content will work? What kind of content won't work? It's all a guessing game as far as some marketers are concerned. Sometimes, a post posing a question does well.

If you think established brands can't go wrong with their marketing strategies, I suggest you take a look at McDonald's UK Facebook page. You'll eat your words - really quick. When it comes to social media marketing, keeping up with trends is a task in itself and even the best of the best falter.

The Facebook page has become an invaluable resource to marketers in every sphere of influence, and the gaming community is no exception. In tandem with the launch of its newest gaming console, Microsoft hosts a Facebook fan page for its XBOX ONE. Here, they share content, updates, news, and more, all involving gaming and their console....

Vin Diesel. A celebrity name that has become synonymous to the Fast and Furious series comes across as the most 'liked' celebrity page on Facebook. We aren't surprised, are you? Those of you, who have been following the series closely, would be as much in love with the actor (and the cars) as we are....

With its intelligently written, subversively humorous and delightfully witty script, The Simpsons continues to poke fun at itself and almost everything in its wake; being the longest running television show unknown to none. We know you missed no episode of the show that is now in its historic 26th season.

Yeah, Game of Thrones (GOT) belongs to the channel and yada yada yada, but, come on, would you believe it if I said that HBO's official Facebook page had more likes (10,638,803 likes), than that of GOT (8,662,059 likes)? I mean, HOW? For the brand, of course, this is a happy case of win-win.

In this installment of our Facebook Page Reviews we will be turning our attention to the travel industry, which has recently been recognized for its exceptional performance on its social media platforms. Will they hold up to the hype? What are they currently doing on social media?

Success of a brand page on Facebook is all about proportion, engagement, genre and strategy. We have already dissected the content strategies of XBOX and Intel on Beta21. The two brands are from different genres and have different target audiences. However, both content strategies address a wider consumer net to build brand equity.

No one was expecting it. There was no buzz. No drum rolls. No plug-gy interviews. Just one word- 'Surprise!' And, a teensy video. But, Queen Bey knew exactly what she was doing when she decided to give traditional marketing the cold shoulder to announce the release of her latest album Beyonce- on Instagram.

Being rated as one of the most coveted fast food brands in the world doesn't come easy. Apart from keeping the best quality standard around the food making it 'talk of the town' requires a robust marketing strategy. Like all other businesses fast food brands have endorsed 'Social Media' as the new marketing mantra, and...

It is a moment of joy for social media marketers. Facebook has finally removed the 20% rule for advertisement from the platform. This means that creatives with too much text on them will no longer be rejected. This is good news indeed, right? It is!

Understanding how Facebook retargeting improves the ROI on marketing budgets that businesses set aside for social media.

With Facebook canvas ads hitting the digital industry like a storm, here are 5 creative ways to use them to market your business better.

Here's how the top brands use the power of user generated content to maintain their position in the niche till date. And how you can do it too!

The digital landscape has practically grown out of hand. Internet users and businesses are sharing content every minute, and it is becoming…