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Updated by Saul Fleischman on Feb 24, 2014
Headline for How to read a Hashtag Scan
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How to read a Hashtag Scan

There are basically three categories of hashtags:

1

Poor hashtags (Blue)

Poor hashtags (Blue)

Not used very much

If you use such a hashtag, your tweets will be at the top of search results for this hashtag longer but the chance that someone will see the results themselves is low.

Hint: Use this type of hashtags for promoting long-term content (tweets you want to get discovered for months and even years to come - though few people may be searching/curating/clicking the blue hashtags).

2

Good hashtags (Green)

Good hashtags (Green)

Optimal balance between position in the search results and number of search results view

Hint: “Good” are useful for promoting any type of content

3

Overused hashtags (Red)

Overused hashtags (Red)

Used very frequently

If you use one of these, your tweet will be burned out by other tweets within minutes or even seconds.

Least likely to be curated in online magazines that are set to republish content scraped from hashtags

Less likely to be tracked in Twitter 3rd party apps like Hootsuite, etc., in which users are following content from hashtags

Somewhat less likely to be actively search in Twitter advanced search or other Twitter search sites.

Hint: Send tweets with green RiteTag-rated hashtags multiple times over a few days to increase exposure - and to test which hashtags get the most link click-throughs, retweets, and favorites in Twitter. All of those are shown per tweet and per hashtag in RiteTag Stats and better yet, they power My Top-Performing Tags in Tweet Composer. This way, you can

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