The Top Ten Content Marketing Resources You Can't Live Without

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The king of the Content Marketing Institute covers everything from developing your strategy to measuring its impact and encourages readers to set aspirational goals. The last ten pages or so of this book lit a fire under me—I felt so ready to conquer the world. I love it when a book does that. Whether you’re a content marketing pro or a beginner, if you only read one marketing book this year, this book the one to read.

I’ll admit I’m in the middle of this one, but it still makes my list. After defining the content “rules”, it focuses on various channels and ends with real-life examples of content marketing at work. The “Ideas You Can Steal” section after each case study is a great source of concepts you can take action on.

This is the go-to resource for all things content marketing from one of the most respected authorities in the industry. Consider it a vital source of content marketing information.

If writing great content is an art (and I believe it is), reading Copyblogger is like training under Monet. They’re the masters. Their blog is the perfect mix of educational and inspiring without being intimidating.

Hubspot delivers a well-rounded blog with a slight emphasis on the more technical side of inbound marketing.

Straight-forward, smart and on-point, Convince & Convert is a well-rounded resource for all things social media and content marketing.

Heidi was a professor for ten years, and that experience shines through. The tone of her blog is all about teaching and sharing, and we’re lucky to receive an education from her.

I only recently discovered Ryan but he’s quickly become one of my favorites. He’s smart and a great writer, but what really makes me love reading Ryan’s blog so much is his focus on individuality and authenticity. If you’re struggling to find your way, or even if you’re just having a crummy Monday, Ryan’s blog will help get your wheels turning again.

Educational and insightful (thanks to tons of stats), HubSpot’s white paper can help you understand the current state of the industry and where it’s headed.

If these were printed books, I’d have dog-earred and highlighted all the pages. Copyblogger consistently delivers a range of smart eBooks that have practical application. If you’re involved in content creation at your company, you’ll benefit from these.