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Updated by Nick Kellet on Nov 13, 2015
Headline for The Six Personalities of People Who Share
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Nick Kellet Nick Kellet
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The Six Personalities of People Who Share

Source: http://www.blueclawsearch.co.uk/blog/2014/02/19/why-do-people-share-the-science-psychology-behind-viral-content/

1

Altruist

Altruist

Helpful, Dependable, Considerate and shares content via Facebook and email

2

Careerist

Careerist

Educated, Professional, Interested in Career Advancement, Intelligent and most likely to share content on LinkedIn

3

Hipster

Hipster

Creative, Young, Popular, Care about their identity, shares content via Facebook and Twitter but least likely to use email for sharing

4

Boomerangs

Boomerangs

Likes to provoke a reaction, Seeks Validation from others, Shares Often and uses all channels to share content as long as people engage

5

Connectors

Connectors

Relaxed, Thoughtful, Planners and uses both email and Facebook to share content to stay connected with others

6

Selectives

Selectives

Resourceful, Vigilant, Thoughtful and shares content to inform others via email with personalised content