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Updated by GamificationCo Summit on Mar 20, 2014
Headline for Top Loyalty Programs
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Top Loyalty Programs

Nominate and/or vote for the Top Loyalty Programs (consumer facing and currently running). Base your vote(s) on most members, best rewards, most active users, etc. We'll announce the Top 10 at GSummit this June 10-13 in San Francisco --

JetBlue TrueBlue

TrueBlue is JetBlue's reward program. By joining, you can earn Award Travel, access special features on and be among the first to hear about JetBlue's great deals and news.

JetBlue Badges is the program's gamified extension into social media. To participate, collect badges and get rewarded for JetBlue-related activities like flying, interacting with partners and getting social. The more loyal you are, the more badges you earn, the more bonuses you get. Get started now – there's over 200 badges to earn!

Learn more at:


Heathrow Rewards – a loyalty programme that puts Heathrow at the heart of your travel plans

Heathrow Rewards – a loyalty programme that puts Heathrow at the heart of your travel plans

Heathrow’s unique loyalty programme, Heathrow Rewards, makes every journey better for its passengers by rewarding them for everything they do at the airport.

Members collect points through transactions at any of Heathrow’s retail outlets, bars, restaurants, bureaux de changes, official car parks and Heathrow Express. These points can be enjoyed as airport shopping vouchers or as parking and rail discounts. Members can also convert into mileage with other frequent-flyer programmes, including British Airways, Virgin Atlantic and Miles & More.

As of June 2013 members enjoy twice the amount of free Wi-Fi as non-members.

Learn more at:

Luitpold knights of the round table

A loyalty program with focus on social good. Each member has to do good deeds to advance to the next level and redeem benefits as free nights, higher ranks, and special benefits. Though small it raised a couple of thousand Euros since being established in 2012. read more: (

My Starbucks Rewards

Here's how My Starbucks Rewards works: earn Stars by paying with a registered Starbucks Card, the Starbucks mobile app or by entering Star codes from specially marked Starbucks products in the grocery store.


Cineplex Scene Membership (Canada)

Cineplex Scene Membership (Canada)

SCENE is the first and only entertainment rewards program in Canada. It is a partnership between two of Canada's best known companies, Scotiabank and Cineplex Entertainment.

The program lets members turn movie-going and banking transactions into free movie tickets and more. Members not only receive everyday savings on their concession purchases at Cineplex Entertainment theatres but are also eligible for exclusive rewards and contests.

Those with a Scotiabank account can link their SCENE membership to their SCENE ScotiaCard and earn reward points faster

The SCENE program is growing - check back often for more fun rewards!

Marriott Rewards - Marriott Rewards program at

Learn more about the Marriott rewards program and benefits at Start earning points and miles today.

My Best Buy - Get Points, Get Offers, Print Certificate - My Best Buy

Access your My Best Buy benefits and account information on Print reward certificates, get offers, manage your profile, and more.

Citi ThankYou Rewards

Earn points by using your Citibank credit or debit card. Redeem for a stuff (categories include: Electronics, Gift cards, Kitchen, Home & Garden, Movies, Travel)

Miles & More - Miles & More | Europe's leading frequent flyer programme

Miles & More is the largest traveler loyalty program in Europe with 20 million members as of February 2011. It offers rewards to passengers of the Star Alliance travelling on certain types of tickets. The program was launched by Lufthansa (LH) in 1993 and is used by 13 European airlines. The programme enables its members to earn and redeem frequent flyer miles on all of the fully integrated airlines, all Star Alliance members as well as several other partner airlines. Customers are able to build status, which gives them access to certain privileges. Miles & More is free of charge.

Migros Cumulus

Cumulus is the free bonus program Migros. It is our way of thanking you for your loyalty. Cumulus means for you: Points. Save. Experience.

United Airlines - MileagePlus Frequent Flyer Program

The world's most rewarding loyalty program. Consistently voted the world's Best Frequent Flyer Program by Global Traveler magazine, MileagePlus offers innovative ways to earn and use award miles, from flights in United's global network to once-in-a-lifetime experiences and the latest in entertainment.

Delta SkyMiles

Let our loyalty program take you further than ever with Medallion benefits and SkyMiles membership. It's just our way of saying thanks.