Cara Posey
This is a list for ExpertFile customers and contacts to help them better market their experts.
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Social media strategies are constantly evolving in marketing teams across all industries. When it comes to B2B social media marketing, there are a number of changes that are driving the evolution of such strategies, including increased mobility worldwide, the proliferation of social media, adoption of multi-screen connection, and the intersection of B2B and B2C marketing.
Many businesses do not appreciate that brand journalism works. These businesses are blindsided because they fundamentally misunderstand one of two things: one, the power of online research before buying. For example, 57% of people research a purchase before ponying up their cash, according to a CEB report.
How Employers are Endorsing Their Top People as Experts to Build Brand Visibility and Authority. Top media outlets are now pointing to the fact that individuals need to do more to build their online presence.
There's a lot of talk about "mindfulness" these days. Everyone from corporate leaders to Washington politicos is touting the benefits of meditation and mindful awareness on health, stress levels, and the bottom line. Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create.
Hang out around this place for more than ten minutes and we'll hit you over the head, telling you to create some high-quality content. And by "high-quality," we mean the good stuff. Not spun, fluffed, scraped, or otherwise mass produced for pennies a word. Something people want to read.
By Ardath Albee published December 23, 2013 Think like a publisher! That’s been the rallying cry for B2B content marketing for the last few years. But, I’d like to submit that content marketing takes a whole lot more than publishing — especially for B2B companies with complex sales.
