Fragmentation of mobile is a key 2013 trend Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market's dramatic expansion, the distinctions between smart devices are becoming clearer.
Adobe just issued its semi-regular State of Mobile Benchmark, part of its Digital Index. It's a collection of charts showing how dynamic the market for mobile computing continues to be. This past quarter saw explosive growth in some categories, for instance, rates at which people are using mobile devices to access social networks and adoption of...
"2012 will be the year of the tablet," said Kenshoo CMO Aaron Goldman in a recent Search Insider column. With the figures he's seeing, it's hard to disagree with him. According to Goldman, 7% of all online sales Kenshoo saw over the holidays came from a tablet, and "Of the sales transactions completed via mobile, [...]
What one thing will alter marketing the most in 2013? Clue: it's likely within arm's reach. Mobile devices, such as smartphones and tablets, are gaining market share, They're now people's go-to tool for communicating, emailing, social networking, checking the time, killing time, taking photos and - increasingly - finding and researching products, services and businesses.
Search - the very cornerstone of the Web - has begun to show signs of decline on desktops and laptops. Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need - whether it's information, services, or physical and digital goods.
Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior is a prime example. As a frequent traveler, I go straight to Kayak.com to search for [...]
You heard it here first -- within a few years, it will be rare to see an advanced web app that isn't running some JavaScript on the server.
Web apps are being touted as the future of both desktop and smartphone applications, but with so many hurdles to overcome, can they really succeed?
The Pew Internet Project and Elon University's Imagining the Internet Center invited experts and Internet stakeholders to predict where things might be by the end of the decade. They were asked to take sides in the apps vs. Web debate by choosing among alternative visions of where things will stand in 2020.
Web Sites vs. Web Apps: What the experts think The term "web app" has been around for the past years - we've all heard it and used it more times than we care to remember. Yet there remains a debate on where "web sites" end, and "web apps" begin.
