Our previous Adobe Digital Index report highlighted the opportunity to market to football fans chatting on social media. The few hours during yesterday's big game were likely some of the largest social media audiences. For those who paid the $4 million per thirty-second spot and those who did not, saw tremendous benefit from social media marketing.
"There ain't no such thing as a free lunch," because at the very least, you have to spend some time to eat that lunch. Plus whomever you are eating with gets to enjoy your company and find out a little bit about you.
