Are your contacts "going with the flow," or are they just sitting dormant in your marketing database? Well, if you don't have any email workflows set up, then your answer is probably the latter -- which also means you're missing out on some big opportunities to leverage, engage, and nurture all the people in your marketing database.
"Everything in moderation." When applied to marketing automation, it's the perfect mantra. Even though marketers must be careful not to over-automate, marketing automation can be a great way to manage and nurture your leads so they're more sales-ready. But did you know it can even help you tackle administrative marketing tasks, too?
