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Updated by Jonathan Franchell on Feb 02, 2014
Headline for Digital marketing articles: 2014 guidelines
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Digital marketing articles: 2014 guidelines

Google Clarifies: Guest Blogging Is OK, But "Guest Blogging For SEO" Is Not

Relax, publications that use guest bloggers and contributors. Google's not planning to penalize you under its new "guest blogging equals spam" warning put out yesterday. Rather, the company says, guest blogging is only bad if the main reason a post is run is to gain links meant to influence rankings in Google.

When Your App Is in the Cloud

The telecommunications services business, worth about $1 trillion in annual, global sales, is starting to feel the effects of cloud computing, one of this era's most important advances in high tech. For the most part, the gear for telecom work comes from incumbents like Cisco or Avaya.

SEO: The Free Beginner's Guide from Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO.

Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs

Some marketers, especially those working with e-commerce sites, are forced to deal with content like product descriptions and reviews; things that aren't unique. In today's Whiteboard Friday, Rand offers tips for those marketers to avoid being penalized for their work.

Yahoo Makes Secure Search The Default

Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by outsiders. Unlike Google, however, Yahoo has failed to make an important change to how "referrer" data is passed along, which will result in people thinking Yahoo Search has suddenly dropped in popularity.

What marketers should not ignore in 2014

As we begin the year, a couple trends stand out that marketers should consider in their practices. By now, it is fairly obvious (maybe cliché) to say that marketing is undergoing a constant state of disruption, but it is true. Taking note of evolutions in technology, practices and user behavior is a paramount and vital task for the contemporary marketer.

Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013

The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable Ink. The company's US Consumer Device Preference Report for Q4 2013 claims 65 percent of marketing emails were opened on mobile devices during the last quarter of 2013, up from 61 percent during third quarter.

These Ad-Tech Geniuses Picked the Super Bowl Winner | Digital - Advertising Age

The PR Factor 2013 The Rise of Experiential Marketing Marketing to Men dmexco: Bringing the Digital Marketing World Together Maxus: Creating Relationships Through Data Cause Marketing Halo Awards Turning Potential B2B Buyers Into Real Revenue Ad Women: An Agency Balancing Act Small Agency Guide 2013 Attribution: Facing Today's Digital Measurement Challenges Audience Buying Guide 2013 Cable Guide 2013 FedEx at 40 64Th Annual Advertising Hall Of Fame SMG, MediaLink Explore Cannes' New Creativity