Listly by Nick Kellet
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The web is an ocean of knowledge and creativity. Feedly helps you curate, consume and share what matters to you. What feeds you?
This post will demonstrate in simple economic terms why content marketing - the hottest marketing trend around - may not be a sustainable strategy for many businesses. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. When supply exceeds demand, prices fall.
"In today's always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."
NY Times best selling author, marketing consultant, keynote speaker. President of Convince & Convert (http://t.co/n3EW5IPzyf)
The Perfect Gift for Valentine's Day, from Cisco. Humorous video for a B2B product launch. The comedy was covered by the New York Times and several trade magazines, and included in the social media best selling book, Real Time Marketing by David Meerman Scott.
Real-time intelligence and insights for hashtag campaigns and events.
Think of the stories, videos or posts you've shared or commented on in the last 24 hours. You can even scroll back through your Facebook activity feed to see which ones caught your eye. (Find it by going to http://www.facebook.com/username/allactivity where "username" is your username.)