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Updated by Kate Toon on Jan 30, 2014
Kate Toon Kate Toon
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Some awesome FREE SEO tools that I use regularly

Google Page Speed Tool

Fast and optimised pages lead to higher visitor engagement, retention, and conversions. Check your site speed

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Google Webmasters

Use Google Webmaster tools to fix crawling and indexing issues, site speed data and more.

Bing - Webmaster Tools

Sign in or signup for Bing Webmaster Tools and improve your site's performance in search. Get access to free reports, tools and resources.

Google Keyword Planner

A grerat general barometer for search volume.

Free SEO Tools & Search Engine Optimization Software

Free link analysis and keyword research tools brought to you by SEO expert Aaron Wall. (Some paid)

Duplicate Content Detection Software

Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.

SEMrush - service for competitors research, shows organic and Ads keywords for any site or domain

A great tool for competitor rankings and data on paid search.

Free SEO Software Tool & Text Browser, Search Engine Optimization Tools - SEO Browser

SEO Browser is a fast, efficient, and comprehensive SEO analysis tool that can help you examine and understand the component parts of a Web page.

Create your Google Sitemap Online - XML Sitemaps Generator

(XML, ROR, Text, HTML) This website is to let you: Create an XML sitemap that can be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better. Create a Text sitemap to have a plain list of all your pages.

Google Structured Data Testing Tool

Use this tool to check how Google views your structured data markup. It’s particularly useful if you have a G+ profile and you want to verify authorship for your blog posts.

HTTP Header Check

nspect the HTTP headers that the web server returns..

Screaming Frog SEO Spider Tool

Screaming Frog's SEO Spider is a desktop program that sends a "spider" (or crawler) to a site and compiles a spreadsheet-like report on the pages it crawls. You'll see title tags, URLs, meta descriptions, meta keywords and H1 tags, as well as pages that might have 404 errors

New Robots.txt Syntax Checker

If you care about validation, this robots.txt validator is a tester that will check your robots.txt file searching for syntax errors

Google SERP Snippet Optimization Tool

This tool replicates the appearance of a snippet in Google SERPs, which allows SEOs to optimize a page title and description for maximum click-through rate.

Code checker

Root out dodgy code that could be slowing your site down.

Quick sprout

Get a quick overview of your SEO status

Open Site Explorer

Open Site Explorer is Moz's Search Engine for Links. Perform competitive link research, explore backlinks, anchor text, and more for free.

Majestic SEO : Backlink Checker & Site Explorer

Majestic SEO - Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data. - Source Code Search Engine

Search beyond words. NerdyData is a new type of search engine that lets you do complex research on the web, using source code.

Cross Browser Testing Tool

Test your website for cross-browser, cross-mobile compatibility. (Free trial)