Nazia Khan
In the constantly evolving world of luxury, technology and newer ways of doing business are transforming how consumers of luxury perceive brands. It is imperative that luxury brands reach out to their contemporary consumers in a way that is effective and leverages mediums they are comfortable with, like internet and e-commerce.
The global art market is looking up if one goes by Christie's 2013 earnings. "Femme Assise robe Bleue" by Pablo Picasso There is some cheer for the global art market at the start of the New Year. Christie's has reported a huge increase in sales.
While across the globe the luxury market is under immense pressure, an ASSOCHAM survey finds that in India, it is on the right track and will grow by 25 per cent in the next financial year.
After a super-indulgent December and a rather slow January, February is a month for love and for the very popular Valentine's Day. For luxury hotels, it is a day where they can indulge older patrons and attract new ones with their tempting packages.
Everyone has been talking about T2, Mumbai's spanking new airport terminal, which boasts 14,000 sq ft of retail space, has the largest public art museum in the form of Jaya He, a three km long art walk and a beautiful design inspired by the white peacock.
Saris, of both haute couture and artisanal variety, have come back into reckoning. The Mistress of Sari Drapes, Kalpana Shah, is out with a beautifully photographed book on this timeless unstitched fabric, which tells you how you can perfect the art of beautiful drapes.
Cosmetic brands like M.A.C and Clinique launch bespoke trousseau services exclusively for the Indian market, even as Goodearth expands its wedding registry service. Clinique Bridal Trousseau Service For luxury cosmetic and skin care brands, the Indian bridal market is one of the largest in the world.
Nazia is a Business Consultant for LuxuryNext and handles India operations. Prior to this, she has worked extensively on marketing and communication strategies for some of the most renowned international luxury brands like Tom Ford, TAG Heuer Meridiist, and Roberto Cavalli in her capacity as a Brand Consultant with The Communication Council.
