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Updated by jp Ranschaert on Dec 10, 2019
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Predictive Marketing 101: Improve Your Marketing Automation & Predict Your Next Customer - CIO White Papers Research ...

85% of marketing automation users are not using the technology to its fullest potential. Find out how to improve your lead scoring, lead nurturing, and target segmentation and more in Amp Up Your Marketing Automation With Predictive Analytics, a free ebook from Lattice and Demand Gen Report.

The Danger of Neglecting Your Brand Story on Social Media

for ClickZ In 1967 Maytag aired its "lonely repairman" TV commercial, telling the first of many tales of a Maytag repairman with nothing to do and nothing to repair. The Maytag repairman became an icon and for more than 40 years the campaign bound the word "reliability" together with Maytag in the minds of millions of consumers - that's branding.

Oculus Rift: your front row Fashion Week ticket (Wired UK)
To celebrate London Fashion Week, retailer Topshop is collaborating with 3D agency Inition to allow fans of the brand to experience a virtual front-row seat at a fashion show. This year, the Autumn/Winter 2014 show for Topshop's Unique range will take place in the Tate Modern's cavernous Turbine Hall.
Le dayketing, source inépuisable de contenu
Les tendances marketing ont toujours eu des noms un peu tirés par les cheveux. Le dayketing consiste à utiliser les "journées mondiales ou nationales" de quelque thème que ce soit pour animer la communauté d'une marque et son actualité marketing. A l'instar des fêtes des mères ou des pères, des fêtes de Pâques ou de...
Why Companies Don't Need a Website Anymore*
Yesterday, US fast food restaurant Taco Bell took the unusual step of turning off their website and social presences to promote their new mobile app offering mobile ordering. Their '#onlyintheapp' campaign sparked interest around the defunct social profiles, but more importantly it raised the question of whether consumers would even miss the Taco Bell website.
Forrester SRP Wave

Get the New Forrester SRP 2015 Wave for FreeOnly two things really matter in a world of connected and empowered consumers: great products and delighted customers. It means a great deal that the new Forrester Research, Social Relationship Platforms Wave Q2, 2015 says that: Sprinklr's product offering has the highest score among any in [...]

Media & Advertising Daily: Humanity is the Killer App Says Brian Solis

by Sean Hargrave via Media & Advertising Daily It's been a fascinating few days, where the term H2H or human-to-human marketing has come up several times. Reminding marketers that despite all the tools, channel and clever codes at their disposal it's people they are marketing to, rather than machines, seems to be a major trend at the moment.

Is Sponsorship Worth the Money? Measuring Sponsorship ROI Using Social Data

The most easy to use social media monitoring tool with superior data quality, social analytics and reporting features. Add power to your social media listening, analysis, reporting and engagement efforts.

Everything You Need To Know About Dark Social

Imagine this scenario: You're at work, hitting the 3 o'clock wall. To revive your spirits, you go on BuzzFeed, angling your monitor slightly more towards you to avoid being seen by your boss.

UNDERSTANDING ATLAS: Where Facebook's Atlas ad server fits in the digital-ad ecosystem, and how it works

There's a huge emphasis in digital advertising on metrics that measure performance. The problem is that those metrics have failed to capture a lot of consumer activity. Cookies - bits of code dropped into web browsers - have been the primary way marketers have tracked how consumers interact with ads.

12 Social Media Marketing Trends for Small Business

Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses? Social Media Examiner's seventh annual Social Media Marketing Industry Report , a survey of 3,720 marketers, business owners and solopreneurs from the U.S.

Digital Marketing Maturity: How Digitally Mature is Your Business's Marketing?

Enough about me, let's talk about me. We've all seen companies that have the type of attitude. Despite the growing demands of today's empowered consumer to be part of the dialogue, many businesses still roll out egocentric digital marketing plans that focus on their products and features instead of on the needs of their customers.

Growth-hacking : Introduction // Nord IT days Lille

Facebook, AirBnb, ou encore Dropbox, ont connu des croissances exceptionnelles. Pourtant ces startups n'utilisent pas les outils sacralisés par le marketing cl...

Advertising no longer dirty word for the music industry

Brands. No longer a dirty word in the music industry. Why, you say? Money. And money means marketing. Labels, managers, artists - they have only so many tools at their disposal to market releases: promo (which costs money), radio (which costs money), touring (which costs money) - you get where we're going with this.

Facebook vs. Twitter vs. Snapchat: Who Will Win the News Wars?

It's no secret the traditional news industry is on the ropes. Recently, the BBC slashed another 1,000 jobs. Viewership on US news networks like Fox, CNN and MSNBC has dropped 19 percent since 2009. Newspapers have cut more than a third of their workforce in the last 25 years.

Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City

Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City


Science shows us that touch is a critical sense for human and animal development. It is the first sense developed in the womb and through touch babies learn about the world around them. The importance of touch goes beyond our early years.


Updated research and analysis on the multiple platforms used by newsbrands and audiences.

3 reasons to incorporate branded communities into your social business plan | SmartBlogs

As social media platforms have matured, the ability for brands to easily reach prospects and create customer communities evolved. As you all know, the Wild West days when it was easy to reach thousands of customers for free are over, but that's not to say there are no longer opportunities and benefits to social media.

The Power of A/B Testing -

Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don't know which elements of your campaigns are contributing to these efforts and which are working against them.

[London Calling] Les Food Tech, ces start-up qui conquièrent le monde de l'alimentation

Cette semaine, Stéphanie Bouchet (@rougefrog), la correspondante de Frenchweb à Londres et fondatrice de RougeFrog, évoque l'actualité de Tech City.

Mobile : les différents modèles "freemium" à la loupe

Certains paient, d'autres pas, ne paient que passé un certain temps ou ne paient que pour une partie... Le modèle freemium peut obéir à des logiques bien différentes. Le point avec Xerfi. On assiste depuis 2013 à un basculement du business model des applications mobiles, depuis le payant vers le gratuit, qu'il s'agisse de "freemium" ou de financement par la publicité.

5 Psychological Principles of High Converting Websites

You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur's first startup? I certainly do. Last year, I ran all product and brand marketing for an edutech company. For the first few months, things were amazing.

The ROI of Storytelling

In Social Media Marketing and Content Marketing an often discussed question is the ROI. Can we measure the ROI of Social Media? What is a good ROI to justify spending money and time on content? In the end it is the ROI that counts, but some doubt that you can measure the ROI of storytelling, content marketing and social media.

  • This is a social bookmarking place to support my masters course in participatory marketing communication at IHECS, Brussels - it is called LIVErtising and is located at

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