Link Roundup 1/26

Recent and forthcoming Twitter changes may serve the company's short-term interests, but they may not lay the best foundation for long-term success. This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengths, minimize existing prejudices and points of resistance.

Social media and nonprofit crowdfunding (or online fundraising) go together like peanut butter and jelly. Or Bonnie and Clyde. Or Bert and Ernie... You get the point: nonprofit crowdfunding needs social media. When making sense of social media seems more like understanding rocket science, it can be a big challenge to figure out the role...

On the 50th anniversary of President Lyndon Johnson's proclamation of a national War on Poverty, Nonprofit Quarterly listens to nonprofit leaders who grew up benefitting from anti-poverty programs and cut their teeth in War on Poverty initiatives.

Nonprofits are always looking for ways to improve their blog's content and promote their blog better. At 14NTC, we will discuss how nonprofits can get more out of their blogs in the session I will be leading titled " Measuring the Success of Your Blog Through Content, Social Media, and Analytics."

This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Another change in Google's algorithm means another change in strategy for all of us inbound marketers.

LinkedIn for Good connects talent with opportunity to make a positive impact in the world.

To effectively raise money and build an engaged group of supporters, your organization needs more than just a donate page on its website. You need strategies and tools that move people from casual visitor to recurring donor and dedicated supporter - all while minimizing overhead.

Hello, good afternoon and welcome to the Guardian Social Enterprise Network's news of the week. Our space to tell you the latest news, advice and analysis from the sector. What happened * On the network this week, we launched a gallery of social enterprise stories from urban Kenya.

I don't know about you, but when I travel, I'm terrified of leaving something at home. I obsess over making sure I have enough T-shirts, jeans, shoes, travel-sized shampoos, earrings, books, magazines -- because what in the world would I do if I didn't have them, but needed them?

This article is part of our Outlook 2014 package. See more advice and ideas for the year ahead in our special section. Ignoring people who make medium-size gifts People who give $500 to $10,000 annually fall through the cracks at far too many charities, says Alia McKee, a principal at Sea Change Strategies, a fundraising-consulting company.

This article is part of our Outlook 2014 package. See more advice and ideas for the year ahead in our special section.

The Gobee Group, a social innovation and design group, uses systematic approaches to innovation to tackle complex problems in the social impact space. In this gallery, Gobee sought the most creative, socially-minded organisations across all sectors in Kenya and instead found four of the biggest game-changers anywhere in the world.

Green explains, "A century and a quarter on, in a globalised world and an age in which data collection is greatly facilitated by advances in technology, we are starting to see the creation of new measures of social progress on an international scale, which can undoubtedly trace their origins to Booth's work.

Mon, January 06 2014 Director of Content Strategy, Network for Good Filed under: Marketing essentials * Social Media * A story's emotional power is a fundraiser's best tool to gain the attention of donors and inspire action. One fundraising campaign that is hitting it out of the park with its emotional "wow" factor is Ronald McDonald House Charities' Season of Giving.

As LinkedIn continues to surpass Twitter in number of users - 259 million compared to Twitter's 218 million - more organizations are investing time and energy into the platform. While your nonprofit should definitely have a LinkedIn company page, here are five reasons to create a branded nonprofit LinkedIn group.

Editor's note: From food to fashion, this weekly series asks startup founders at New York City incubators to weigh in on the pluses and minuses of certain popular industries. With hybrid vehicles, solar panels and rooftop gardens becoming more than novelties, the green revolution is going strong, and Green Spaces is at its forefront.

The Global Information Internship Program (GIIP, pronounced "jeep") is a fabulous program at UCSC, which allows undergraduates to fund and work on projects they are passionate about in the areas of global social justice and sustainability. This video helps to explain more about GIIP, so students can find out how to get more involved.

History has shown that those with an optimistic outlook on life are the ones who usually find the most success. For me, changing my negative mental attitude to a positive one resulted in a completely different lifestyle, both personally and professionally.

Janna Finch is a guest contributor for Nonprofit Hub and is the Managing Editor at Software Advice, where she manages all content related to the nonprofit software market and reports on retail and construction technologies, topics and trends. _____________ Studies show that major donors-those that give $1 million or more-are responsible for up to 75 percent of most nonprofits' revenue.

Today, we wrap up my series on learning how to test the usability of your website and donation form.

Do you handle marketing communications at your nonprofit? Then you probably have one question about Facebook: How can I use Facebook to get more donors? What you really mean is: How can I use Facebook to drive traffic to my website... so I can turn them into donors?