Fusion 360
Every once in a while, someone in the marketing department gets it right. The send out a video, picture, tweet, or ad that is times so perfectly that it goes viral. A Utah digital marketer’s dream is to see one of their own creations be viewed by hundreds of thousands, even millions of people. This may seem like a daunting task, but some businesses (even one in Utah) figured out a way to produce novelty advertising to reach millions of consumers. Here are some prime examples of such genius marketing.
During the Super Bowl, half of the lights in the stadium went out causing a long delay. Oreo’s social media team saw an opportunity to make light of the situation by commenting on the dark. They released an ad that showed an illuminated Oreo in a dark space that said “You can always dunk in the dark.” The perfect timing of this ad caused it to be tweeted millions of times.
One of Utah’s own, Blendtec devised one of the most simple yet engaging series of YouTube videos ever produced. CEO Tom Dickson stars in the videos as he tests the limits of the Total Blender by blending whatever items come to mind. Audiences loved seeing the iPhone get destroyed in the blender, along with other expensive valuables. This is one of Utah’s greatest marketing success stories.
Starting off with a viral video from the 2010 Super Bowl, Old Spice managed to continue this premise by responding to personal messages and requests from fans. Personalized YouTube videos from their adored spokesman had Utah consumers hooked. Old Spice’s spokesman proved how powerful a spokesman can be for a business.
President Obama saw huge success in his first campaign through the use of social media. Previous presidents never needed to use such a medium to gain popularity, but Obama saw the opportunity and managed millions of Facebook followers through his daily calls to action. Future presidential candidates will need to use this digital marketing technique to win.
An unusual yet innovative Facebook app from Burger King encouraged users to unfriend acquaintances for free Whoppers. Once unfriended, the user received a notification that they were unfriended for free food. The campaign only lasted ten days before they had to shut it down over privacy rights. Almost 240,000 people were unfriended during that time.
Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing. Consumers are dictating how they want to do business and it's not the way you've probably done business before.
