Fusion 360
Social media ties into almost everything we do on the internet these days. You can share, link and post pretty much anything from the internet to multiple social media platforms seamlessly. Because many of us are constantly connected to social media in some form or fashion, it’s now realized as a great medium for ad agencies to work through. Those ads on the side of your Facebook page may not seem to catch your attention, but that may not be the case. Here are some reasons why those ads work.
Social media advertising works because the ads are relevant. They are personalized to fit who you are based on you internet experience. On the internet, Cookies are packets of information that can tell advertising agencies a bit about you as they search for targeted ads. Living in Utah and having a love for the outdoors, I often see ads about skiing in the backcountry or sales for climbing gear. I’m sure if you looked, you would see ads that are relevant to you personal interests.
Generally an ad post will be marked as sponsored but it normally appears as just another post on your wall or feed. This makes it look like a normal everyday post. Advertising works because it’s repetitive nature. The more we see something, the more we are likely to act on that thing. The more I see those Utah outdoor ads, the more likely I am to act when I’m looking for an outdoor product.
Vee Popat, an online blogger put it best, “With the amount of people in the world ‘plugged in’ and connected online 24 hours a day, every day, a keen brand can jump on latest news events, pop culture happenings, short lived trends, etc and create a Promoted Tweet or Sponsored Post tied in to some viral event or meme.” Having that ability can give Brands the upper hand when targeting their audiences.
Advertising agencies can use the sharing ability to their advantage as they create marketing strategies for clients. Say there is a group of individuals in Utah who love scrapbooking; they can target an individual with an ad for a sale on scrapbooking supplies, then when that individual gets excited about the sale, they may share the link of the ad with others. Agencies can benefit greatly from this process.
Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing. Consumers are dictating how they want to do business and it's not the way you've probably done business before.
