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Updated by Fusion 360 on Jan 22, 2014
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5 Reasons to Consider Bus Advertising

Advertising agencies as of late seem to be focusing hard on digital marketing strategies. Not that it’s a bad thing, but we must also remember that the “analog” styles of advertising are still around, and worked quite well long before the advent of the internet. One such style of advertising is by placing ads on buses. They’re big, they’re loud, and they’re constantly on the move. Here are a few reasons to consider bus advertising.

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1. National idea, local relevance

1. National idea, local relevance

Buses are in every state of the U.S. The great thing about them is that they can be tethered to the local market. Advertising agencies can target local audiences by placing ads on the side of a bus. For instance, the Utah Transit Authority could target local outdoor markets.

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2. Out and about

2. Out and about

Buses generally run in high pace places like downtown, busy suburban communities or college campuses like the University of Utah. There are a lot of people out and about in these areas and when ad agencies place ads, they will be seen quite frequently, especially when people are on their way to shop or dine.

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3. The latest and greatest

3. The latest and greatest

Because buses are strongly rooted in the public domain, it’s a constant reminder to audiences about their choices and what’s currently trending. It delivers the message as it delivers it passengers.

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4. Round the clock

4. Round the clock

With buses running round the clock, they contribute to addition exposure to ads placed by agencies. They can be used in conjunction with other media formats like T.V. Also take into account that if there were no buses, there would be no bus stops, which is an area that is often used to place ads.

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5. Size matters

5. Size matters

The sheer size of the side of the bus offers a great space to place any type of advertisement. If you want to place an ad for fly fishing in Utah, it will likely stand out. Repetition is also key, the more exposure your ad gets the better results you’ll likely have. A larger ad will stand out and be seen by more in the community.

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