Sometimes we forget: before the era of the large social media platforms, there was America Online. While its peak base exceeded 30 million users, a number that is modest in comparison to the social media goliaths of today, the service played a key role in the development of the social media we know today.
Gungormez, enterprise director of social media strategy of Transamerica, had a brainstorm: to create a platform that identified influential and reliable sources of financial information in social media. With such a resource people would be able to discover and follow the Twitter accounts of reliable sources of financial services information.
Social media marketing - everybody's doing it. But what the heck are you doing with it!? In Bruce Clay and Murray Newlands's Content Marketing Strategies for Professionals we turned to social media process master Ric Dragon for guidance in turning social marketing mantras into action. That, it turns out, is one of Ric's fortes.
At the time, it was the largest potential business contract of my life - my budding marketing agency had the opportunity to provide services to one of the most significant cultural institutions in the world. The inevitable question was posed: "Can you provide us with some case studies?"
Since its establishment in 1930 by entrepreneur George W. Jenkins, the Publix chain has spread to six other southern states with a total of over 1,100 stores. Wherever it opens, the store tends to garner a passionately loyal following from its customers, earning the title of being a love brand.
In one of those iconic technology company-started-in-a-dorm-room stories, Michael Dell saw that there was value to be created in selling computers directly to consumers. In the early 80's, that simply wasn't the way of the world, and for the eponymous Dell, the insight would result in one of the most successful businesses of our age.
In the world of B2B, the most prominent use of social media tends to be in so-called thought leadership in which the organization becomes a trusted source of relevant content within the industry. While this has been true for Motorola Solutions, the focus for the past year has been on building internal community, with a customized social platform for in-company use.
Ric Dragon Within 50 years of the invention of the printing press, over 20 million books had been produced. While a few authorities used some of those books to burn heretics, it was not before the availability of printed material helped to overthrow established religions and political centers throughout Europe.
Ric Dragon is the CEO and co-founder of DragonSearch, a digital marketing agency, and author of Social Marketology, as well as a contributing writer for MarketingLand and Social Media Today. I met Ric Dragon at the Brite Conference at Columbia University, and I was immediately impressed with him.
Your consumers are on social media - and so are journalists, bloggers, influencers and other spreaders of industry news. So much so, in fact, that not including social media as a part of your PR strategy should be considered a drastic wasted opportunity.
I had the opportunity to interview a few speakers on the MarketingLand track at SMX West this coming March as part of SEJ's partnership with Third Door Media. Be sure to attend Ric's sessions on Tuesday (Day 1) and Wednesday (Day 2) and visit the SEJ booth in the exhibit hall!
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you!
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by McGraw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing.
Podcast: Play in new window | Download TODAY'S GUEST In today's episode, Charlie interviews Baby Boomer Ric Dragon, the CEO and co-Founder of DragonSearch. With over 20 years' experience in digital marketing and web development, Ric is a sought-after speaker, marketing consultant, and the author of Social Marketology.
Author of Social Marketology, speaker, CEO & co-founder of DragonSearch, poet, drummer, and painter.
