The Web is flooded with information – you find content everywhere. It’s a commodity, not a king. Not anymore. What’s king today? Context. Reputation. Influence.
2
Empower Your Audience
Educate, inform and help your audience so that they can solve their problems – or simply to fulfill their needs - on their own.
3
Engage Your Customers on Every Milestone of Your Marketing Campaign
Engage your customers on every marketing milestone. Don’t let them lose focus on your products/services.
4
Patience is Virtue
Use content to win your customers long term. Be patience.
5
Working Together with Your Customers
Take your customers by hand throughout your entire sales/marketing process. Involve them. Inspire them. THEN, maybe – just maybe – they will give you more business.
6
The Return of Cold Calling
Cold calling will never be obsolete – it’s transformed into someting better this year (fingers crossed!)
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Powerful Visual
Writing content? Selling products/services? Use images, images and images.
8
Twitter FTW!
Twitter IS the social media platform for 2014 – it’s more prominent than Facebook.
9
Give Customers More Reasons to Stay
The entire process of your (inbound) marketing campaign has to be more rewarding for the customers.
10
New Ruler of the World: Videos, Games and Apps
They are powerful marketing tool in 2014 – start using them!