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Updated by Nick Kellet on Nov 13, 2015
Headline for Top Local Search Factors
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Nick Kellet Nick Kellet
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Shyam Subramanyan Shyam Subramanyan
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Top Local Search Factors

Listly by Nick Kellet

Source: http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide

21

Proper category associations

Proper category associations
20

Physical address in city of search

Physical address in city of search
19

Consistency of structured citations

Consistency of structured citations
18

Quality/authority of structured citations

Quality/authority of structured citations
17

HTML NAP matching place page NAP

HTML NAP matching place page NAP
16

Quantity of structured citations

Quantity of structured citations
15

Domain authority of website

Domain authority of website
14

Individually owner-verified local plus page

Individually owner-verified local plus page
13

City, state in Places landing page title

City, state in Places landing page title
12

Proximity of address to centroid

Proximity of address to centroid
11

Quality/authority of inbound links to domain

Quality/authority of inbound links to domain
10

Quantity of native Google Places reviews (w/text)

Quantity of native Google Places reviews (w/text)
9

Product/service keyword in business title

Product/service keyword in business title
8

Quantity of citations from locally relevant domains

Quantity of citations from locally relevant domains
7

Proximity of physical location to the point of search

Proximity of physical location to the point of search
6

Quantity of citations from industry-relevant domains

Quantity of citations from industry-relevant domains
5

Local area code on local Plus page

Local area code on local Plus page
4

City, state in most/all website title tags

City, state in most/all website title tags
3

Quantity of third-party traditional reviews

Quantity of third-party traditional reviews
2

Page authority of Places landing page URL

Page authority of Places landing page URL
1

Top 20 Local Search Ranking Factors: An Illustrated Guide

Top 20 Local Search Ranking Factors: An Illustrated Guide

This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each.