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Growth Hacking Books

Growth Hacking Books

Growth Hacker Marketing

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker.

The Four Steps to the Epiphany

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures.

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries's The Lean Startup has the chops to join this exalted company. (Philip Delves Broughton Financial Times )Mandatory reading for entrepreneurs...

Lean Marketing for Startups: Agile Product Development, Business Model Design, Web Analytics, and Other Keys to Rapid...

ABOUT THE BOOK Each new startup I help take to market offers many potential rewards, but there are risks too. The most obvious reward is the financial upside of equity in a successful company. But there are less tangible benefits like the thrill of being part of a team realizing the potential of their vision.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

'...an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.′ (Anglohigher.com, May 2011). '... this handbook is likely to prove an excellent help for evaluating business models'. (Anatello.com, July 2011).

Extreme Programming Explained: Embrace Change (2nd Edition)

Accountability. Transparency. Responsibility. These are not words that are often applied to software development. In this completely revised introduction to Extreme Programming (XP), Kent Beck describes how to improve your software development by integrating these highly desirable concepts into your daily development process. The first edition of Extreme Programming Explained is a classic.

The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review)

Practical advice for all those who support innovations. --CSA World, Autumn 2010Two innovation heavyweight distil vast amounts of information on the subject... into some beautifully simple theories. --I: Global Intelligence for the CIO, January 2011

Biodesign: The Process of Innovating New Medical Technologies

'Everything you ever wanted to know about medical device entrepreneurship and more. Paul, Josh and Stefanos have led an A class team of experienced device company builders to produce a reference document to guide an aspiring device entrepreneur through all the challenges of getting an idea to market. These are tough times.

The One to One Future: Building Relationships One Customer at a Time

The One to One Future: Building Relationships One Customer at a Time: Amazon.co.uk: Don Peppers, Martha Rogers: Books

Amazon Kindle: Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

The Robert Collier Letter Book

1930 The Original Growth Hacker PMF.!WARNING: DO NOT Buy ANY other Edition of this timeless classic before you read this! I'll explain why this is the best version out there but first let me explain to those who do know it why this classic masterpiece is so critical to making a great fortune in copywriting and why many believe The Robert Collier Letter Book is...

Why S. O. B.'s Succeed and Nice Guys Fail in Small Business

Bob Morrison, Expert in PMF ! Sold 800,000 copies at $29.95, Tested Title over 1000 times until it was hyper responsive.

Why S. O. B.'s Succeed and Nice Guys Fail in Small Business [Robert H. Morrison] on Amazon.com. FREE shipping on qualifying offers. ETHICAL PROBLEMS AND HOW THEY GET IGNORED AND EXPLOITED

Amazon.com: The Viral Startup: A Guide to Designing Viral Loops eBook: Andrew Chen: Books

The Viral Startup: A Guide to Designing Viral Loops - Kindle edition by Andrew Chen. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Viral Startup: A Guide to Designing Viral Loops.

Contagious: Why Things Catch On

We're all familiar with the idea of something-a video clip, for example-going viral. But how does it happen?