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Updated by Erika on Jun 13, 2015
Headline for Useful Content Marketing Tools
Erika Erika
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Useful Content Marketing Tools

What are the content marketing tools you can't live without? Add them to the list with a note about what makes them amazing.

BuzzSumo - Content Marketing Software

Content Curation: Great tool for identifying what content in a particular subject area is getting the most social shares.

Sprout Social Social Media Management Software for Business | Sprout Social

Social Media Workflow: Sprout Social is a social media management tool that enable you to schedule and measure the impact of your content, easily see recent engagement w/your audience members, and identify community members to follow.


Content Curation: Storify is one of my favorite content curation tools, especially for aggregating twitter content into a narrative. Allows you to collect your favorite photos, video, tweets etc., add your own commentary, and publish them as stories that can be embedded anywhere.


Content Curation: Yes, it's a social network, but it's also an amazing tool for curating visual content around your topics of interest, and a great way to find content to curate.

Social Media Outreach: An easy-to-navigate twitter relationship management tool. Helps you ID the twitter peeps you should reply to ASAP, who has the highest level of engagement w/you on twitter, and whom you should consider following.

bitly | ♥ your bitmarks

Content Curation: Using shortened links wherever you promote your content gives you an easy way to aggregate your data on clickthroughs and shares of your URLs.


Social Media Dashboard: HootSuite is a social media dashboard that allows you to manage multiple networks and profiles, monitor keywords and hashtags of interest, and measure your campaign results.

Content Curation: allows you to aggregate Twitter, Facebook, Google+ or any web content into your own online newspaper. Great way to ensure you don't miss your community's most interesting content shares.




Content Curation: is a great tool for helping you curate and crowdsource content, and engage readers via live embedded list content inside blog posts.




Content Curation: My first stop each morning for curating content is feedly. It's a great tool for organizing RSS feeds for your favorite online content sources.


Social Media Influencers: Do you want to discover influencers in your topic areas on twitter? This is your tool.

Twitonomy: Twitter #analytics and much more...

Social Media Outreach: Excellent tool for monitoring the health of your twitter community and researching twitter hashtags and search terms.!

Content Curation: acts both as its own content curation platform on the topics of your choice, and as a content curation source.


Analytics: If Pinterest is part of your content marketing mix, Tailwind is a great way to identify the content that's generating the most engagement with your audience.


Content Curation: ContentGems allows you to track trends and news in your areas of interest. You can view content on their site, in Hootsuite, or via email digest.


Content Curation: This content curation tool allows you to create boards to aggregate videos, blogs, books, docs, images and other Web content to explain how to learn something.




Analytics: SumAll is a connected data tool that allows you to monitor your online marketing metrics in one spot, to make more informed content marketing decisions.




Visual Content: Canva makes design simple for non designers. Interactive templates allow you to quickly create designs for Web or print, including blog graphics, presentation decks, Facebook covers, flyers, posters, invitations etc.


Visual Content: A great photo editing tool for non designers. Add filters, frames, text, and effects with this free online photo editing tool.

Pic Stitch

Visual Content: Quickly combine multiple photos into one beautifully framed picture with this app.

Advanced Marketing Institute's Headline Analyzer

Content Creation: Headlines that pack an emotional impact perform significantly better than corporate speak. This tool helps you evaluate your headline's projected effectiveness.