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Updated by ASEC International on Jan 10, 2014
Headline for Biggest Social Media Flops of 2013
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Biggest Social Media Flops of 2013

Luton Airport uses fatal crash picture in Facebook publicity stunt

A photograph of a plane crash which killed a child was posted with the caption "...this is what we prevent you from when it snows......Weeeee :)" Bosses at Luton Airport apologised today after they used a photograph of a plane crash in the US in which a child died in a Facebook publicity stunt.

Burger King Twitter Account Hacked

Hackers took over Burger King's Twitter account on Monday. The cyber tricksters changed the fast food company's avatar and name to "McDonalds" and sent a McFlurry of questionable and offensive tweets. The Twitter mishap isn't all bad news for Burger King though - the account added 5,000 new followers in the first 30 minutes since the hackers took over.

American Airlines Will Respond To Every Tweet - No Matter How Offensive

It turns out that American Airlines will respond positively to almost any tweet you send its way - even if you call AA "the largest, sh---iest airline in the world."

What not to tweet when your brand is in crisis - Paula Deen Situation

Why would Paula Deen tweet a fill in the blank and ask for responses? With any brand, a request could be a wildcard like with hashtags campaigns in good times. In turbulent times, this would open a brand to an onslaught of community snark and outrage.

AT&T 9/11 Twitter fail gets taken down

AT&T has removed a Twitter message commemorating the 12th anniversary of the Sept. 11 attacks after social media users criticized the company for capitalizing on the event to promote its own products. The company's message showed a smartphone user taking a picture of the Tribute in Light memorial in New York City.