DigitalBuzz.me - Top 5 Posts of 2013

When it comes to social media sites there are so many options. Everyone knows the big ones: Facebook, Twitter, G+, LinkedIn, YouTube, ... so I thought it would be interesting to share some lesser known social media sites that are gaining momentum and that offer a new social twist.

Facebook was the last of the major social networks to introduce the hashtag earlier this month. This has been greeted by mixed emotions ranging from excitement by those who use it on other social networks, to confusion at this strange symbol suddenly appearing in status updates, to indifference.

We've all read stories of people who didn't get a job because their future employer dug up some embarrassing photos on their Facebook profile. Or someone who got in trouble at work or with their parents, partner, or friends because of something they said or a photo that someone else posted of them and tagged them in.

Do you find that one of the biggest challenges with your business (or personal) Facebook or Twitter accounts is curating or creating interesting content that will get you the likes and retweets you need for engagement and exposure? This is something I have been struggling with since starting DigitalBuzz.me (my digital marketing consultancy) until I discovered these 4 ways to recycle content.

Let me share a little secret. It's not revolutionary. But it's powerful. And it will elevate your social media presence and give you a better return on investment (ROI). First let's agree on one important basic principle: social media is just a tool in your marketing toolbox. It is not your marketing plan.