Rankability
What are SERP features, and why do they matter? Explore different types, their impact on organic rankings, and how to optimize your site for better visibility..
Source: https://www.rankability.ae/blog/understanding-serp-features/
Featured Snippets pull relevant content from a web page and display it at the top of the search results. These snippets can appear in a paragraph, list, or table format.
Featured Snippets can lead to ‘zero-click searches’ — it provides users with their answers without visiting the website where the information is pulled. For website owners, this means a loss of traffic. At the same time, being featured in these snippets can positively impact your Brand awareness and authority.
AI Overviews in search are AI-generated responses to search queries that appear at the top of search results and compile insights from multiple sources. AI overviews can also lead to zero-click searches, keeping the users on the search result page.
The local pack is a search feature that shows when a user is searching for something nearby. It includes three business listings in a map box at the top of Google’s results.
People Also Ask boxes present a series of related questions based on the user’s search query. This feature encourages deeper exploration by providing users with more relevant information without requiring a new search.
Rich snippets are enriched search results that show extra details like reviews, ratings, availability, or event dates taken from well-optimized content on a webpage.
Rankability specializes in helping business owners, marketing teams, and organizations of all sizes grow their online visibility through expert SEO and digital marketing solutions.
