Listly by gomzinutrition
Discover the hottest supplement trends shaping India’s booming health market in 2025! This guide reveals top-selling products, emerging categories, and smart business tips to start or scale your supplement brand—from whey protein to plant-based nutrition. Ideal for fitness retailers, entrepreneurs, and wellness marketers!

India’s supplement market is projected to cross USD 10 billion by 2027, with a compound annual growth rate (CAGR) of over 22% and reports say that it will reach USD 10,198.57 million by 2026. Several factors are fueling this rapid growth. Whether you want to sell post-workout whey protein, pre-workout shots, or protein-rich peanut butter for every gym to build its fitness legacy with the support of a trusted partner like Gomzi Nutrition.
India's supplement market has officially entered its most successful period. According to multiple industry predict surveys:
• The Indian nutraceutical market will have grown to a value of over $10 billion by 2027.
• Growth rate is expected at CAGR 20%+ from 2024-2027.
• India is now the 5th largest consumer of dietary supplements globally.
• Urbanization, middle-class expansion, and lifestyle diseases are fueling massive demand.
🌱 Why Plant Proteins Are Leading the Market
India has long been a vegetarian-majority country. With rising lactose intolerance, veganism, and ethical food choices, plant-based protein supplements are witnessing exponential growth.
Consumers today want clean, sustainable protein sources without dairy, soy, or animal-based proteins.
💪 Immunity: India’s Top Wellness Priority
Since the COVID-19 outbreak, immunity supplements have remained at the forefront of consumer interest. Even after the pandemic, people continue to take immunity supplements daily as a preventive health habit.
🍃 Why Gut Health Supplements Are Trending
The saying “All health begins in the gut” has become a global truth. Digestive disorders, IBS, bloating, and acidity are increasingly common in India due to urban diets, stress, and sedentary lifestyles.
Probiotic and prebiotic supplements help balance gut flora, boost digestion, immunity, and even mental well-being.
Sports Nutrition Supplements
✅ Ideal for athletes, bodybuilders, fitness enthusiast’s
✅ Helps in muscle growth, strength building, faster recovery
• Whey Protein (Blend)
• Whey Protein Isolate
• Whey Protein Concentrate
✅ Supports fat loss, lean muscle retention, metabolism boosting
✅ Protein helps in satiety & weight control
• Whey Isolate (low-carb, low-fat)
• Protein shakes for meal replacement
3. General Health & Wellness Supplements
✅ Fills daily protein gaps for non-athletes
✅ Supports immunity, bone health, skin & hair
• Daily protein powders (for both men & women)
• Senior citizen protein blends
• Women’s protein blends (fortified with calcium, iron, biotin)
Step 1: Define Your Niche
• Pick 1-2 supplement categories based on demand & target audience.
• Example: Plant protein + immunity boosters or fitness & health Based.
Step 2: Find a Reliable Manufacturer
Partner with a third-party private label manufacturer who handles:
• Raw material sourcing
• Custom formulation
• Lab testing & certifications
• Packaging & labeling
• Regulatory compliance
Example: Gomzi Lifesciences
Many new supplement entrepreneurs start with third-party private label manufacturers because:
• No need to invest in costly factories.
• Expertise in formulation & compliance.
• Low minimum order quantities (MOQ).
• Fast time-to-market.
• Professional R&D & lab testing support.
• Flexible customization options.
✅ Gomzi Lifesciences provides end-to-end white label solutions for all your requirement based supplement categories in India.