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Updated by Marketing Land on Jun 19, 2014
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Creative Of The Day

Creative ad campaigns we think are cool. Add your favorites too!

Source: http://marketingland.com/library/features-analysis/creative-of-the-day

GoDaddy Super Bowl Ad Takes New Direction, Focuses On (Fully Clothed) Female Business Owners

This year's GoDaddy Super Bowl ad is stepping away from the brand's more racy themes of years past, and moving in a new direction. "Our new message is that of the go-getter - valuable, edgy and fun," said GoDaddy CEO Blake Irving in an interview with USA Today, "Two years ago, it was provocative, sexy, crazy, gutsy."

Volkswagen Wins Title Of Most Shared Super Bowl Brand Ever With Over 7 Million Shares

After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten most shared Super Bowl brands ever, with Volkswagen leading the list. To rank the most shared Super Bowl brands, Unruly measured the combined number of online shares earned by each brand's catalog of Super Bowl ads.

Nestle Kicks-Off Its First Super Bowl Appearance With Teaser Ad Full Of Innuendo

The Super Bowl ad frenzy has already started, with many brands like Jaguar posting "teaser" ads in anticipation of their monumental Super Bowl advertising investments. Nestle is another brand to get in on the pre-game action, releasing a campaign for its new Butterfinger Peanut Butter Cups candy.

Axe "Peace" Super Bowl Ad Featuring North Korean & Middle Eastern Leaders Gets Early Launch

Posted to YouTube two days ago, Unilever's Axe brand Super Bowl ad appears to be the first 2014 Super Bowl Ad to hit the internet. While the spot posted on Axe's YouTube channel is a 60-second spot, BBH London, the agency that produced the ad, posted an 1:50 extended version of the ad on its [...]

Top 20 Most Shared Super Bowl Ads Of All Time: The Force Is Strong With Volkswagen

Video marketing firm Unruly has assembled a list of the top 20 most shared Super Bowl ads of all time. Volkswagen has the most appearances of any brand on the list. The automobile company took four of the top 20 spots, including the No. 1 ranking for its "The Force" video which generated 5.24 million [...]

Will This "Devil Baby" Video Scare You Into Watching "Devil's Due" In Theaters?

With a box office release scheduled for this Friday, the people behind the motion picture "Devil's Due" have released a video ad for the film that is scaring up lots of attention online. Since being posted on YouTube yesterday, the "Devil Baby Attack" video ad has earned more than six million views.

Duracell "Trust Your Power" Ad Featuring Seattle Seahawk Coleman Winning Cheers Online

A new ad from Duracell featuring Seattle Seahawk running back Derrick Coleman, the first ever legally deaf NFL player, is gaining more and more buzz online. Since showing up on YouTube four days ago, the video has earned more than 2.3 million views and 48,474 shares.

Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square's famous digital billboards during New York City's New Year's Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday "priceless moments" on Facebook, Instagram and Twitter along with the #PricelessNewYear [...]

P&G Puts The Spotlight On Moms Once Again In New "Pick Them Back Up" Winter Olympics Ad

After experiencing much success with its "Thank You, Mom" campaign during the 2012 London Olympics, Proctor and Gamble has launched a new mom-themed Olympics ad in time for the upcoming 2014 Winter Olympics in Sochi, Russia. Since its release on Sunday, the video has earned nearly three million views on YouTube, and ranks No.

Did Denny's Win The BCS Title Game On Twitter, Or Did It Go Too Far?

The world praised Oreo last year when it "won" the Super Bowl with that clever tweet that "newsjacked" the Super Bowl, and many brands have tried to replicate Oreo's success since then during events that capture the nation's (and world's) attention. But as brands continue to adopt real-time marketing, there's always a risk of going [...]

Airbnb Offers A Bird's Eye View Of Its Properties By Designing 50 Birdhouses Inspired By Actual Homes

Airbnb's "Home to You" campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana's Audubon Park Island a stylish collection of birdhouses. The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its [...]

Allstate's "Holiday Home Decorator" Site Lets You Decorate Your House, Then Mayhem Guy Destroys It

Allstate Insurance has launched a "Holiday Decorator" website, letting users digitally adorn their homes with Christmas lights, candles and figurines, before warning against the dangers of too many holiday decorations. The interactive site offers an entertaining online distraction, while reinforcing Allstate's brand by leveraging its "Mayhem" character to illustrate how dangerous a Griswold Christmas can [...]

Smart's "Who Wore It Better" Twitter Campaign Turns Selfies Into Custom Cars

Smart USA, the subsidiary of Mercedes Benz behind the fuel efficient Smart Car, has launched a Twitter campaign asking followers to tweet pictures of themselves donning their most favorite looks for a chance to win a MotoX smartphone. According to yesterday's Tweet from @SmartcarUSA, followers who tweet the brand a picture of themselves with the [...]

Buick's "Get Off The Phone" Ad Has Comedy Duo Rhett & Link Urging People To Get #InTheMoment

Buick's latest advertising campaign is replacing automobile pitches with a public service announcement, encouraging everyone to pay more attention to what is going on around them. The campaign is being promoted on Buick's "Get in the Moment" Tumblr blog, featuring the music video "Get Off the Phone" by comedy duo Rhett & Link.

Apple's "Misunderstood" Holiday Video Ad Offers Fresh Look At How Teens Are Using Their iPhones

While Buick's recent campaign is urging people to stop looking at their phones, Apple's new ad takes the opposite approach, showing how an iPhone synced with Apple TV can bring an entire family to weep tears of joy. Posted yesterday, Apple's holiday TV Ad "Misunderstood" is set to a slightly melancholy version of "Have Yourself [...]

Burger King's 64 YouTube Ads Turn Pre-Roll On Its Head With A Laugh

Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach - comedy, [...]

How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos

Ron Burgundy is showing up everywhere in anticipation of Anchorman 2′s December 18 release. Last weekend, Will Ferrell's Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada's biggest curling event of the [...]

Pantene Ad Highlighting Double Standards For Male & Female Professionals Makes Its Way Around The World

A video ad for Pantene in the Philippines is picking up steam, gaining more than five million views on YouTube and over 105,000 shares according to Unruly's Viral Video Chart. A commentary on the role of women in the workplace and how they are perceived, the Pantene "Labels Against Women" ad even received a call-out [...]

Oreo Cookie Balls: The Next Viral Christmas Video?

Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown - this one in the form of a new video that's gaining steam on YouTube and social networks. It's called "Oreo Cookie Balls," and the 76-second video seems to [...]