Creative Of The Day

This year's GoDaddy Super Bowl ad is stepping away from the brand's more racy themes of years past, and moving in a new direction. "Our new message is that of the go-getter - valuable, edgy and fun," said GoDaddy CEO Blake Irving in an interview with USA Today, "Two years ago, it was provocative, sexy, crazy, gutsy."

After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten most shared Super Bowl brands ever, with Volkswagen leading the list. To rank the most shared Super Bowl brands, Unruly measured the combined number of online shares earned by each brand's catalog of Super Bowl ads.

The Super Bowl ad frenzy has already started, with many brands like Jaguar posting "teaser" ads in anticipation of their monumental Super Bowl advertising investments. Nestle is another brand to get in on the pre-game action, releasing a campaign for its new Butterfinger Peanut Butter Cups candy.

Posted to YouTube two days ago, Unilever's Axe brand Super Bowl ad appears to be the first 2014 Super Bowl Ad to hit the internet. While the spot posted on Axe's YouTube channel is a 60-second spot, BBH London, the agency that produced the ad, posted an 1:50 extended version of the ad on its [...]

Video marketing firm Unruly has assembled a list of the top 20 most shared Super Bowl ads of all time. Volkswagen has the most appearances of any brand on the list. The automobile company took four of the top 20 spots, including the No. 1 ranking for its "The Force" video which generated 5.24 million [...]

With a box office release scheduled for this Friday, the people behind the motion picture "Devil's Due" have released a video ad for the film that is scaring up lots of attention online. Since being posted on YouTube yesterday, the "Devil Baby Attack" video ad has earned more than six million views.

A new ad from Duracell featuring Seattle Seahawk running back Derrick Coleman, the first ever legally deaf NFL player, is gaining more and more buzz online. Since showing up on YouTube four days ago, the video has earned more than 2.3 million views and 48,474 shares.

To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square's famous digital billboards during New York City's New Year's Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday "priceless moments" on Facebook, Instagram and Twitter along with the #PricelessNewYear [...]

After experiencing much success with its "Thank You, Mom" campaign during the 2012 London Olympics, Proctor and Gamble has launched a new mom-themed Olympics ad in time for the upcoming 2014 Winter Olympics in Sochi, Russia. Since its release on Sunday, the video has earned nearly three million views on YouTube, and ranks No.

The world praised Oreo last year when it "won" the Super Bowl with that clever tweet that "newsjacked" the Super Bowl, and many brands have tried to replicate Oreo's success since then during events that capture the nation's (and world's) attention. But as brands continue to adopt real-time marketing, there's always a risk of going [...]

Airbnb's "Home to You" campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana's Audubon Park Island a stylish collection of birdhouses. The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its [...]

Allstate Insurance has launched a "Holiday Decorator" website, letting users digitally adorn their homes with Christmas lights, candles and figurines, before warning against the dangers of too many holiday decorations. The interactive site offers an entertaining online distraction, while reinforcing Allstate's brand by leveraging its "Mayhem" character to illustrate how dangerous a Griswold Christmas can [...]

Smart USA, the subsidiary of Mercedes Benz behind the fuel efficient Smart Car, has launched a Twitter campaign asking followers to tweet pictures of themselves donning their most favorite looks for a chance to win a MotoX smartphone. According to yesterday's Tweet from @SmartcarUSA, followers who tweet the brand a picture of themselves with the [...]

Buick's latest advertising campaign is replacing automobile pitches with a public service announcement, encouraging everyone to pay more attention to what is going on around them. The campaign is being promoted on Buick's "Get in the Moment" Tumblr blog, featuring the music video "Get Off the Phone" by comedy duo Rhett & Link.

While Buick's recent campaign is urging people to stop looking at their phones, Apple's new ad takes the opposite approach, showing how an iPhone synced with Apple TV can bring an entire family to weep tears of joy. Posted yesterday, Apple's holiday TV Ad "Misunderstood" is set to a slightly melancholy version of "Have Yourself [...]

Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach - comedy, [...]

Ron Burgundy is showing up everywhere in anticipation of Anchorman 2′s December 18 release. Last weekend, Will Ferrell's Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada's biggest curling event of the [...]

A video ad for Pantene in the Philippines is picking up steam, gaining more than five million views on YouTube and over 105,000 shares according to Unruly's Viral Video Chart. A commentary on the role of women in the workplace and how they are perceived, the Pantene "Labels Against Women" ad even received a call-out [...]

Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown - this one in the form of a new video that's gaining steam on YouTube and social networks. It's called "Oreo Cookie Balls," and the 76-second video seems to [...]