Orkra
The best information product strategy is to produce and publish continuously. Try to flood the market with products that solve your target audience's problems and show off your expertise. Following a solid product launch strategy for each release ensures you maximize visibility and impact. With a great number of products on the market, you have more opportunities to be seen by the people who could use your help and become your customers.
Create a streamlined system for information product creation. With a solid system in place, you can then simply plug in your ideas, gather and create your content, and then publish your latest product so that it's ready to buy.
One of the challenges businesses face with infoproduct creation is coming up with ideas. To speed up the process, create an idea pipeline. Become an obsessive collector of ideas and compiler of lists. Listen to feedback from your market and the latest news in your industry for new ideas.
Your "intellectual assets" are the things you know that your audience doesn't. What can you teach others? These are the types of things that people constantly ask you about, and these are the areas where you have knowledge, experience, and skills.
A great way to speed up the product creation process is to leverage the content you create or already have. You can take old content and repurpose or update it to create new value for your market. You can also create new content with repurposing in mind, cutting down on labor. Turn videos into blog posts, audio files into slideshows, long articles into infographics, and so on.
Information products are easy to produce with very low overhead, but it doesn't make sense to put forth the effort without a guaranteed return.
