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Updated by samplenational6 on Apr 30, 2025
Headline for National Sample
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National Sample

National Sample (formerly known as European National Panels) was founded in 2012 through the merger of online panels from three leading market research agencies: Nielsen Admosphere, NMS Market Research, and STEM/MARK, based in the Czech Republic and Slovakia. In 2025, the company rebranded as National Sample to reflect its expansion into the Asian market, beginning with Thailand.

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NationalSample

NationalSample

National Sample (formerly known as European National Panels) was founded in 2012 through the merger of online panels from three leading market research agencies: Nielsen Admosphere, NMS Market Research, and STEM/MARK, based in the Czech Republic and Slovakia. In 2025, the company rebranded as National Sample to reflect its expansion into the Asian market, beginning with Thailand.

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Why work with us

  1. Respondents are our priority
  2. Unique recruitment sources and respondent verification
  3. Transparency and quality
  4. Respondent profile
  5. Technology
  6. Customer service
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Respondents are our priority

  1. In some countries, panelists can also choose a reward from a rewards catalog or contribute the earned amount to one of the charities we collaborate with.

  2. We treat our panel members fairly, they are rewarded for any research participation, including situations where they fail a screening question or their quota is already filled, with the condition that they pass the quality control.

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Respondents are our priority

  1. We regularly inform our members about the results of certain researches and activities within the panel through newsletters, in the news section on our website, or on social media.

  2. Several times a year, they have the opportunity to participate in guessing contests and win exciting prizes.

  3. The reward for taking care of respondents is their engagement, loyalty, and an extremely high response rate (RR) up to 63% depending on the country.

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Respondents are our priority

  1. Support is always provided by a local team in the local language, with a response time of less than 24 hours. We don't use chatbots.

  2. The minimum threshold for sending rewards to panelists is reasonable (8 EURO).

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Unique recruitment sources and respondent verification

You won’t find robots or duplicate respondents in our data. In addition to using digital fingerprints and monitoring device usage, GPS location, we verify the identity of each new panellist by phone via SMS. Those who fail the verification process are not allowed to participate in surveys. Respondents also undergo AI verification of gender and age using a camera.

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Unique recruitment sources and respondent verification

Panel members are recruited through a diverse range of online and offline channels, with approximately 30% of recruitment to date conducted offline.

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Unique recruitment sources and respondent verification

We place special emphasis on reaching groups that are traditionally harder to find online (elderly people, low education, small towns and villages, people with medical disabilities, etc.), ensuring the best possible representation of the sample within the market and allows us to meet the unique, non-standard needs of our clients.