Danielle LaPage
-Identify current web mining and analytical tools to address use value
-advocate for the ethical use of data to ensure users' rights to privacy are protected
-Utilize web analytics to develop marketing, communication and IT recommendations
-Contract differences between onsite and offsite web analytics to determine which has a greater benefit to a specific organization
-Interpret data gained via web analytics to optimize online presense
SMD203 - Web Mining and Analytics Subject Title Web Mining and Analytics It is important to measure the effectiveness of social media marketing programs. This subject will explore the integration of email profile data and web analytics; site recency, frequency, monetary (RFM) analysis; site usage; and Social Media Monitoring and Dashboards.
