With so much digital data now available, PR or social media teams tasked with social listening now have the opportunity to become the most invaluable resource any company can have. These teams can now learn more about how your key stakeholders behave online than ever before to the benefit of the entire enterprise.
Whether you built a personal site from the ground up or oversee digital strategy for a huge corporation, many of us are managing a web presence these days. There are millions of websites out there, and tracking how people are getting to your site and what's performing well is a must for being competitive in the online market.
Interviewing candidates for a "data job" (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are "qualified". The depression comes from this singular flaw: The candidate's education is limited by the companies they work/worked at. All I know is ecommerce because that is all my company does.
Step by Step Guide showing Why Google Analytics is important, and how you can install Google Analytics in your WordPress blog.
