Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
The deadline to earn a course completion certificate for Digital Analytics Fundamentals was October 30, 2013. However, all course materials will remain accessible, and you can continue to complete the lessons at your own pace. For a limited time, students who completed the course before the deadline can retrieve the course certificate from the My Profile page.
An overview of the concept behind Content Grouping, and the methods by which you can group content.
You can use the Google Analytics data in understanding your digital marketing scheme progress in terms of audience interaction and engagement and its impact to your sales and conversion success. You can use the feature in gauging your keyword performance, sale channels, marketing campaigns and referral sources.
The following is a guest post from Google Analytics Certified Partner Feras Alhlou, Partner & Principal Consultant at E-Nor Inc. Marketers and sales professionals want to know who's visiting their site, what content the target audience is consuming and what converts site visitors to paying customers.
