GA4 Tutorials - How to Guide

UTM parameters reveal where your traffic is coming from and how users interact with your campaigns. This guide breaks down how to view UTM data in Google Analytics 4 (GA4), so you can track sources, mediums, and campaign performance with accuracy.

Unwanted referral traffic can distort your GA4 reports. Exclude Unwanted Referrals in GA4 to prevent inaccurate traffic data and misleading attribution. Filtering out spammy or irrelevant referral sources helps maintain clean reports, improves data reliability, and ensures your analytics reflect genuine user behavior and acquisition channels.

Finding the Average Order Value in Google Analytics 4 (GA4) is crucial for e-commerce businesses aiming to optimize revenue. This guide outlines the steps to access AOV metrics within GA4, helping users navigate the platform effectively.

Excluding IP addresses in GA4 is essential for accurate data analysis, particularly when aiming to exclude internal traffic in GA4. By effectively excluding specific IP addresses, businesses can ensure that their reports reflect genuine user behavior, leading to more informed decision-making and improved marketing strategies.

Finding unique page views in GA4 is crucial for understanding user engagement on your website. Accessing unique page view metrics enables businesses to gauge how many individual users have viewed specific pages. By effectively tracking unique page views in GA4, agencies can gain valuable insights into content performance, optimize user experience, and enhance overall website strategy.

Bounce rate in GA4 is measured differently than in Universal Analytics, using the concept of engaged sessions. Understanding how to find bounce rate in Google Analytics 4 helps evaluate user engagement, identify underperforming pages, and make data-driven decisions to improve site performance.

Finding 404 pages in Google Analytics 4 helps identify broken links and poor user experiences that could impact site performance and SEO. By tracking these 404 error pages in GA4, you can quickly locate issues, fix navigation problems, and ensure visitors stay on the right path through your site.

Creating custom audiences in Google Analytics 4 (GA4) empowers businesses to segment users based on specific behaviors and attributes, enhancing targeted marketing efforts. The step-by-step process for defining audience criteria, naming audiences, and saving them for future use is outlined.